Rolling With the Changes Into A Successful 2021 with Brittany Luther
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In this episode, I am so happy to be joined by the wonderful Brittney Luther. Brittney is an early childhood education leader, owner of two\\xa0Young Sprouts\\xa0locations in Texas, and an Empire member in our Child Care Success Academy. During our time together, she shares so many valuable nuggets of knowledge and strategies that she\\u2019s learned throughout her journey in the ECE industry that she accredits to her expansion. Brittney also provides us with an inside look at how has been able to grow and retain her enrollment, how she\'s utilized e-packets to set her schools apart from the rest in her area, and the strategies that she uses to find the right people and parents. There\'s a takeaway for every listener in this episode!
We also have some exciting announcements! On our next episode, Episode 100, the surprise guest will be (drumroll) Ali Brown, one of the top female entrepreneurs and coaches in the world! Then we will be relaunching a new series of video content with short coaching tidbits at the whiteboard called \\u201cThe Coaching Connection\\u201d on our YouTube channel. We are thrilled for these and lots of other great things to look forward to in 2021!
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Key Takeaways:
[00:01] Kris shares some exciting Child Care Success Company updates and announcements.
[12:02] Brittney shares a bit about her background and what inspired her to get her start in the child care business.
[13:04] Brittney shares what her current enrollment looks like in both of her centers.\\xa0
[15:25] Brittney shares how her centers set themselves apart from others in her area and what some of their unique benefits are.
[17:09] Brittney reveals the biggest business challenge that she has faced so far and how she\'s been able to overcome it.
[21:00] Kris asks Brittney if she has any more vision for expansion and if so what it looks like.
[21:42] Kris asks Brittany to share what marketing strategies she has found to work for her market regarding enrollment.\\xa0
[23:24] Brittney shares what "must-have" qualities she looks for when hiring a director and an enrollment specialist.\\xa0\\xa0
[29:29] Kris asks Brittney to shares one thing that she would do differently if she had to begin her ECE journey all over again?\\xa0
[31:08] Brittney shares how she defines a true Child Care Rockstar.\\xa0
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Quotes:
- \\u201cAfter I had my daughter, things changed. I realized quality preschool childcare was not available in our area and we needed it desperately.\\u201d \\u2014 Brittany
- \\u201cWhen your Director turns over, it\\u2019s really the thing that pulls owners back into the business and managing the day-to-day which then makes it hard for you to elevate and focus on driving the business forward.\\u201d \\u2014 Kris
- \\u201cOur ePacket; sending that out through email immediately when we make contact has had the biggest influence on those people who are just calling around.\\u201d \\u2014 Brittany
- \\u201cThe biggest thing has been having the right person to do that tour because you can have all the best marketing in the world, but if the person that\\u2019s giving that tour is a dud? You\\u2019re never going to enroll anybody!\\u201d \\u2014 Brittany
- \\u201cDon\\u2019t give up.\\u201d \\u2014 Brittany
- \\u201cKeep pushing forward. Last year was hard, but we\\u2019re all still here\\u2026 we\\u2019re all still kicking.\\u201d \\u2013 Brittany
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Sponsored By:
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Mentioned in This Episode:
The Child Care Success Company
The Child Care Success Academy
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