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b"We often judge a brand by its packaging. What does this company represent, what\\u2019s their culture, and how does it reflect the lifestyle of the person buying it? We speak with Evan Eneman, serial entrepreneur, investor, and advisor for some expert insights. From his work with Fiorello, a cannabis branding and marketing agency, to co-founding Casa Verde Capital alongside Calvin \\u201cSnoop Dogg\\u201d Broadus, Eneman is an authority on creating brand loyalty. He and C&TT Managing Editor Patricia Miller discuss how to create brand identity, build a brand architecture, and the importance of visual storytelling in marketing.
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\\nToday's episode of Cannabis Tech Talks is brought to you by ePac | Flexible packaging \\xa0with exceptional stand up pouches, lay flat pouches and rollstock available to the cannabis industry.
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