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For nearly 20 years, Kevin Rye has been at the center of a unique network of fans, clubs and decision makers in soccer and other sports. He is the owner of Think Fan Engagement, publisher of the Fan Engagement Index and the Fan Engagement Pod. He\'s former Head of Policy & PR at Supporters Direct/SD Europe. He also teaches on the Football Business and Media undergraduate program at UCFB, Wembley.

Listen in as he, John and Nik talk about what fan engagement really is, how clubs do it right, and, crucially, how wrong they get it too.