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Sarah Levinger, a Consumer Behavior Strategist, discusses the power of perspective and long-term brand building, the importance of connections and attentional bias, the psychology of marketing and branding, understanding generational differences in marketing, and expanding the market and creating a different experience.\\n\\nShe might also be a lunatic, in the most wonderful way.

Big shout out to our special guest co-host on this episode, Ashely.

Key Takeaways

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• Understanding generational slang helps create relatable content
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• Select specific AI tools with an understanding of capabilities for marketing efficiency
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• Target different customer segments with offers that make trying your product easy
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