b'\\u201c2017 was the first year that Ad Results Media\\u2019s clients spent more in podcasting than radio?\\u2014?all because the revenue from podcasts is growing so quickly. To put this into context: as podcasts audiences continue to grow, Ad Results Media has seen rates for podcast ads go up as much as 4,000 percent proportionally.\\u201d\\n\\nThe wider industry\\u2019s ad revenue reflects this growth: between 2016 and 2017, ad revenue grew 85 percent and is expected to reach more than $220 million by the end of 2017.\\n\\nHow close is the podcast industry to adopting standards across the board?Once the leading companies implement them, we\\u2019re going to get to a level playing field where everybody is speaking about the same numbers when it comes to a download. When Apple allows publishers to share [listener] data with advertisers and analytics companies, we can start to track the relation between listening patterns and results.Hernan Lopez'