BROADCASTS.com

b'

Mark Edwards talks to Salt Lake City-based Joseph Wilkins of FunnySalesVideos.com, about how his company uses humorous videos to connect with audiences and drive massive sales.\\xa0

Background..

In 2000, Joseph Wilkins founded ProCreative Studios, which produced infomercials for television & marketing videos for clients, including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot.

As viewing habits shifted away from television, Joseph launched FunnySalesVideos.com where, after several evolutions, he now creates attention-grabbing "viral style" sales videos that get millions of views, converting cold traffic into sales.

With 20 years' experience, hundreds of millions of views and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral."

Switch to Humorous Video Proved a Huge Success

Making the switch to video was hugely successful - Joseph explains that the biggest video success they\\u2019d ever had online, using straightforward sales pitch videos was 100,000 views. Yet, when they launched their new brand - funnysalesvideos.com - their very first video campaign hit 7 million views. Fast forward to today and their campaigns are now hitting 100 million viewers and millions of dollars in directly tracked sales.

So, the business has come full circle, surpassing its former huge levels of success, but this time using social media and harnessing the power of humour.

When is a Sales Video Not Appropriate...?

Joseph says he's never yet seen a situation where video is inappropriate - Even videos created for funeral service companies.

The questions to ask are: Did it do justice to the story and to the audience? It\\u2019s got to be funny without being offensive to the audience.

Comedy makes the risky safe - Because you\\u2019re using humour you can discuss things that you\\u2019d not normally talk about.

And Finally\\u2026Reinvention is Key
\\xa0

You always have to be evolving - You can never stay still. This is true across all industries and in particular in the software sector. You need to learn to look at the trends and see where things are going. Ten years ago, people were fast-forwarding through commercials on tv. If Joseph hadn't reinvented the company the ongoing changes would have killed it.

\\xa0

Links:

Joseph Wilkins:
Harmon Bros University: https://harmonbrothersuniversity.com/start-home
https://www.linkedin.com/in/wilkinsjoseph/
https://funnysalesvideos.com/
joseph@funnysalesvideos.com

Free ebook: How to make a funny sales video without hiring us
https://funnysalesvideos.com/ebook/

How to make a video go viral

Mark Edwards:
https://www.bossequity.com/resources/podcasts https://www.linkedin.com/in/markledwards/
https://www.bossequity.com/