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Mark Edwards has a lively and engaging conversation with seasoned US entrepreneur and former NYPD detective, Greg Demitrou.

Background

Greg is CEO of Lorraine Gregory Communications and Greg\\u2019s Corner Office. A retired NYC Detective, he rebranded himself in the marketing space, where he's been for almost 30 years.

Greg says being a detective was an \\u2018interesting ride\\u2019 that gave him many skills, including \\u2018good ears\\u2019, so when he's talking to marketing clients those skills help him listen and understand what they really want.

They started the business in a little shop back in 1992 with no fax machine, no computers - just 3 ladies stuffing envelopes. Fast forward 30 years and they\\u2019re a fully-integrated marketing company with 30 employees. The agency is front of house and they have a print & mail factory at the back of the house. They\\u2019ve recently added two television & film studios.

Greg says his company takes customers on the complete marketing journey: all the necessary skillsets are in-house so they very rarely need to send work out

Detective Greg Demetriou.

He joined the Police force just before his 18th birthday in a clerical trainee position but they sent him over to the detective squad in East Harlem by mistake - These were the days when detectives had tattoos, wore Fedoras and smoked cigars. They taught him how to be a detective and he loved it.

One sunny August day, a suspect was being pursued by officers so Greg joined the chase. As the youngest and fastest, Greg was first through the door and he was shot. The suspect also shot & killed the uniformed officer Greg was with.

This was a life-changing event in Greg\\u2019s life. It ended his Police career and set him on a different path.

After that, he worked with his brother for a while but when his brother passed away suddenly, the business was closed down. So, again, Greg was out of a job.

Top Marketing Tips for Software Companies\\xa0

It\\u2019s all about the audience - Who is the audience? - What does the audience need? Software companies create solutions to address a need - How deeply did they interrogate that need?

It's important software companies communicate their \\u201cWhy\\u201d - Why do people need their software? - Can it save them money? - Can it get them more business? - Can it make their lives easier? It\\u2019s not about the features of the software; it\\u2019s all about the benefits. "If I buy your software, what is it going to do for me?\\u201d This needs to be communicated.

Greg finishes almost with an aside that neatly epitomises the essence of what marketing is all about: \\u201cWhat is a brand? A brand is a promise of an experience.\\u201d

Thanks for your detailed insights and amazing story, Greg. We appreciate your time.

Links & Contact:

\\xa0Greg Demetriou:
https://gregscorneroffice.com/index.php/ask-ceo/greg-demetriou-2/ https://www.linkedin.com/in/gregdemetriou/
https://podcasts.apple.com/gb/podcast/ask-a-ceo/id1519848446?utm_medium=podcast&utm_source=bcast&utm_campaign=ask-a-ceo
https://twitter.com/gregscorneroff
https://www.lorrainegregory.com/greg-demetriou\\xa0
Tel: +1 631-694-1500

Mark Edwards:
https://www.bossequity.com/resources/podcasts
https://www.linkedin.com/in/markledwards/
https://www.bossequity.com/