Episode Twenty-Two: A Quick Peek at Branding for Software Companies
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Recently we\\u2019ve been frustrated by small business owners not knowing the importance of branding. They think \\u201cit\\u2019s only for the multi-billion dollar companies\\u201d. In this episode, we\\u2019ll show you why branding is just as, if not even more so, important for your software business. And, we\\u2019ll give you a peak into why just copying what the large successful conglomerates are doing (with their branding) will result in failure.
Links for podcast:
https://www.youtube.com/watch?v=Ob1WW7QaaVw&feature=youtu.be Apple are the masters of this weaving of story and narrative. Their narrative is \\u201cthe power of human innovation\\u201d. They then run in their ads which are a series of many short stories examples of individuals (heroes) demonstrating creativity and innovation. Watch this advert Apple created that has Robin Williams doing the voice over
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