Episode Twenty-Nine: The new research on touch-points shows we were wrong
b'
I remember being told \\u2018you need 11 touchpoints before you can convert a prospect into a customer\\u2019. Over the years I\\u2019ve also been told that number is 7 \\u2026 or even 8 touchpoints that you need. How confusing! The great thing is there\\u2019s now some new, reliable research that\\u2019s come out that can put an end to this debate. Exactly how many touchpoints do we need? Or do we even need to focus on touchpoints at all? Michael Humblet reveals all in this episode.\\xa0
Links for podcast:
l\\xa0 Mous Iphone Case (YouTube video dropping the case from a crane) - https://www.youtube.com/watch?v=49tFe9rVglM\\xa0
l\\xa0 Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact by Annette Simmons https://www.amazon.co.uk/Whoever-Tells-Best-Story-Wins/dp/0814449131/ref=sr_1_1?s=books&ie=UTF8&qid=1538303229&sr=1-1&keywords=whoever+tells+the+best+story+wins\\xa0
l\\xa0 Trust me, I\\u2019m a Salesman: How to Earn Customers through Trust and Value by Mr. Yuri Van Der Sluis https://www.amazon.co.uk/Trust-Im-Salesman-Customers-through/dp/9887890103\\xa0
'