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James White on the Unique Challenges to Success in the Software Sector You\\u2019ve heard it before\\u2026 the software sector is becoming more competitive by the day \\u2026 and you need to adapt or die! I think most of us understand this. But it can be hard to figure out exactly HOW we should adapt. And the contradictory advice out there doesn\\u2019t help.\\xa0

This is of course a big topic, and it\\u2019s one we\\u2019re going to cover in more detail in future episodes. But today, I wanted to at least kick-start that discussion in a dramatic way. My guest is James White, the UK\\u2019s leading prospect conversion expert and sales mentor, and the co-author of the book Sales Genius 1: 20 top sales professionals share their sales secrets. Our conversation may not answer all your questions. But I hope it gets you thinking in the right direction - and that it sets the stage for additional episodes on this important topic.\\xa0

Also, James has kindly offered to give away 5 FREE COPIES OF HIS BOOK (Sales Genius 1: 20 top sales professionals share their sales secrets) to BOSS-IT listeners. If you\\u2019d like a copy then contact me at medwards@bossequity.com.

If you could include in your email some feedback for the BOSS-IT podcast then it would be appreciated :)\\xa0

Links for podcast:

Sales Genius 1: 20 top sales professionals share their secrets by Andrew Priestley - https://www.amazon.co.uk/Sales-Genius-sales-professionals-secrets-ebook/dp/B07GZVWNX4/ref=sr_1_1?ie=UTF8&qid=1537947510&sr=8-1&keywords=sales+genius+andrew\\xa0

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz - https://www.amazon.co.uk/Hard-Thing-About-Things-Building/dp/0062273205/ref=sr_1_1?ie=UTF8&qid=1537947593&sr=8-1&keywords=the+hard+thing+about+hard+things\\xa0

James White (LinkedIn) - https://www.linkedin.com/in/jameswhitesales?originalSubdomain=uk\\xa0

James White (YouTube) - https://www.youtube.com/channel/UCUqzRMkyEC3dLYj5vQtzDEw\\xa0

James White (Website) - http://www.jameswhite.business/\\xa0