Drummond is a self empowerment coach who works with a wide range of clients to help them develop new mindsets to help them achieve their goals in life. He has also been creating online content on all the major social media platforms since 2008 for the LGBTQIA+ community to help educate and share his journey as a gay man. In 2020 when all his plans for collaborating with other content creators were canceled by the pandemic he decided he needed to pivot. He started his Live series on Instagram called Positive Talks to help spread positivity across the internet in a time when it was hard to find it in the world. He uses the series to bring people from all walks of life onto his show to allow them to share their stories with his audience in hopes that it will show people new perspectives.