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Published: June 25, 2008, 7:03 p.m.

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Today we talked to Joel Nunez founder of ImHonest.com. ImHONEST.com is a non-traditional lost and found service that provides identification and recovery for items of value. In addition to offering an affordable and user friendly solution for owners to proactively label and register their valuables, ImHONEST.com makes it easy for the finders of lost items to act on their honesty.

ImHONEST.com was founded in 2004 by international marketing executive Joël A.Núñez, after a frantic search for his missing wallet drove him to create a solution that rewards honesty and donates a portion of proceeds to not-for-profit organizations.

The issue of finding lost valuables is becoming growing in importance. According to the Consumer Electronics Association, the average American household now owns 26 consumer electronics products. MP3 players, digital cameras, and notebook computers - all easily lost or misplaced – are three of the top five fastest-growing product segments in the study. Unfortunately, as the number of portable electronic devices continues to grow, so too does the risk of losing them. In fact, a global survey of 900 taxi drivers by mobile devices security firm Pointsec showed that thousands of mobile phones, PDAs and laptops are forgotten in taxis every day.

Two of the most common reasons that lost items are not returned to their owners are: Inability to identify the owner of the lost item and Lack of an easy way to return the found item

The ImHONEST.com system, with its user-friendly label registration and reporting system, solves both of these issues. ImHONEST.com makes it easy for finders of lost items to return the items to their owners by providing:

1. Personalized labels containing a unique ID code
2. Choice of toll-free and online "found item” reporting
3. Over 4,000 drop-off locations at all of The UPS Store® locations
4. Pick-up service from any residence or business location
5. Support for international shipping of found items
6. A gift rewarding the finder's honesty

For more information about Joel and his company please go to his website www.imhonest.com. And for more stories about honest people please check out his blog www.honestyblog.com

Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show.