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Today we shined the light on M-Squared Public Relations Prez Marsha Middleton and her client, Executive Chef Robert Gerstenecker. Then we caught up with Sherri Walker of Full Moon PR and chatted with two of her clients, Nikki Darling and Noelle Adams.
And a special shout out to our new sponsor - the Business Marketing Association – Atlanta Chapter. Please go to their website to register for their monthy events www.bmaatlanta.com/events/
Also . . . if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show
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Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show
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Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show
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Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show
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Our first guest this morning was Angela Durden. She is a commercial writer who has just published the book titled “Opportunity Meets Motivation Lessons From Four Women Who Built Passion
Into Their Lives and Careers.” Angela helps companies with the printed word. She has been writing professionally since 1992. You can learn more about her and her book at www.angeladurden.com
Next up we had on Lisa S Jones founder of EyeMail, which is an emerging leader for electronic advertising, sales and marketing communications. Lisa explained how she brings emails to life with her patent pending innovation. To learn more please go to www.eyemailinc.com and see for yourself how this works.
Next we had on Carl Murray with Armand Edward Financial. Carl shared his insight into the world of business and money management for minority high net worth and high profile clientele. To learn more about his firm please go to www.armandedward.com
Next up Bernie Smith, CEO of Masterworks and managing partner of Cabinet Café came on to discuss the history of his company, how every homeowner can choose the right contractor for their specific project, leading a remodeling company through a recession and why he launched Cabinet Café last year. To learn more please go to his websites www.masterworksatlanta.com and www.cabinetcafe.com
We closed the show with Steve Gornall owner of the Cartridge World franchise in Johns Creek. Steve explained how local schools, businesses and families can save money by reusing their ink cartridges. Not only does this help your pocketbook it also helps the environment as it keeps lots and lots of ink cartridges out of landfills. To learn more please go to www.cartridgeworldusa.com/store405
Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show
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On October 19, 2010, Atlanta Business Radio launched a special ProWIN edition, co-hosted by producer Lee Kantor and Pat Romboletti, President of Sage Executive Search, (www.sageexecutivesearch.com), in welcoming a trio of energized and engaged women and Vice President of Sponsorship for ProWIN, the Professional Women’s Information Network (www.prowin.com). This organization, exclusive to Atlanta, has a stated mission of “building business by building relationships.”
The day’s discussion led off with Loraine DiSalvo, president-elect of ProWIN and member since 2006. As she explained, ProWIN is made up of members who meet at quarterly luncheons (the third Wednesday of January, April, July and October) to educate themselves, market their businesses, and make friends and business contacts. Additionally, ProWIN hosts small-scale, member-only events, such as cocktails at the Atlanta Botanical Garden, Martinis and Imax, and holiday parties. Loraine said, “I found a diverse group of women from all walks of life and industry at ProWIN. We have interesting speakers and tasty luncheons. I think I’ve only missed one quarterly meeting since I joined and every time it’s the same thing—a great group of people, a great presentation and a great setting.” In her “other” life, Loraine is a partner and lawyer at Morgan and DiSalvo, PC (www.morgandisalvo.com), an estate planning boutique. She added, “Through ProWIN, I’ve met eventual clients and professional contacts, like financial planners. I’ve found it to be a great resource for my clients.”
The typical meeting follows the format of an open meet-and-greet while everyone gathers, followed by a structured get-to-know-you through “table hosts,” where designated leaders at each table lead discussions based on a series of questions designed to stimulate conversation beyond the standard “Hi, how are you?” greeting. “The ‘information’ part of our organization’s name is intentional,” explained Loraine. “I learned how to better market myself and build my practice at ProWIN.”
In the open membership, you’ll find attorneys, CPAs, entrepreneurs, and people from B2B marketing, payroll, and large corporations. And despite the name, it is actually open to men, too. It presents an opportunity for members to be active—as board members, officers and committee members. Sometimes, Loraine explained, you might even get to wear a tiara. These special people are called registration angels and they are at the quarterly meetings, helping guests who want to join or returning members who need to renew. You can see why Pat said, “When I first moved to Atlanta—hands down—ProWIN was the one group mentioned most often as the networking organization to belong to.”
Membership costs $100 a year. Different fees apply to different events, although many of the member-only events are free. For new members, two complimentary half-hour coaching sessions are included with your membership. It can be general business coaching or tailored to your specific needs. “You basically get $300 worth of coaching for your $100 fee,” Loraine pointed out.
Then there are the random benefits as happened to the other two guests on today’s show. These two members won slots on this program to highlight their companies in a drawing at the last meeting.
First, we heard from business attorney Heather Wright, principal at The Wright Firm, LLC, (www.thewrightattorneys.net), serving clients from “start-up to demise,” including litigation. Heather said, “I leaped from a big firm to my own business when I realized that I liked being a lawyer, but I just didn’t like the big firm environment. It was too stifling. I like getting involved with my clients and have built my business by becoming a trusted advisor.”
One of her boutique firm’s benefits is that you are hiring someone you can trust. For instance, you need to know how you’re going to be charged—set fees, hourly, by contingency—which you get with Heather. “You need to be open, especially about money. I don’t know that I would trust attorneys who didn’t put their fee agreements in writing,” Heather said.
Communication is key for Heather. “I tell my business clients that a four-minute phone call could save them $30,000 in litigation, so feel free to call me,” she said. “A lawyer is your confidant. You need to tell them the truth, so they can help you. That’s why my written agreement talks about candor. ”
The other featured member was Leslie Hale, sales consultant with Veracity Payment Solutions, (www.veracitypayments.com). This four-year-old company provides credit card processing services to companies in the start-up to mid-size range. Its service center in Aiken, SC is very customer-centric and available year-round. “Small businesses can tap into our software that works with Quicken. It’s really great for them,” said Leslie. “We’re able to grow with our clients as they grow. It’s all about client relationships, all about trust. I am partnering with you. I am on your team. Everybody wins and everybody feels good about it.”
Some of the intricacies of the credit card world that were discussed include how statements are formatted, small ticket item charges, advantages of swiping a card, and the importance of zip code information. “One of the more costly mistakes is not swiping the card when you can. People tend to not put in all the required information—address, zip code—which makes it a more secure payment,” explained Leslie. “More than 200 rates can be charged. We help our clients use the most cost-efficient method of processing credit card transactions. We review the statements, do pricing models and compare what they’re paying where they are now versus what Veracity can do.”
Another advantage Veracity offers its clients is not requiring long-term contracts. “So there’s no rate creep, no penalties for ending the relationship,” Leslie said. At which point, Heather jumped in and said, “I was involved in a litigation case with a merchant and his credit card processor. If you’ve ever read those contracts, they’re long-term and called a contract of adhesion [or, in layman’s terms, one-sided]. My guy had no bargaining power, was locked into a contract for forever and ended up in litigation. I now tell my customers to look for month-to-month arrangements [like Veracity], so you have flexibility.”
And right there, the synergy of ProWIN was demonstrated.
Regarding ProWIN, Heather further said, “It’s a wonderful place to get to know people. The relationships are fantastic. It’s good for marketing—serious business people go there. At the first meeting I attended, I knew 10 people immediately and respected them. They were all on the board or played an active role. As a business lawyer, I need resources for my clients who typically don’t call me until it’s minutes away from a nuclear meltdown. The resources I’ve met through ProWIN are invaluable.”
Leslie was sure of its benefits from the get-go. She said, “I bought without looking—I signed up for membership on the internet. For me, it’s been an opportunity to meet professional women in a structured atmosphere. We’re able to reach commonality quickly.” She even invites her clients to meetings—“It’s a wonderful offering to my clients.”
Download the entire broadcast to hear more about ProWIN and the wonderful resources that it offers to Atlanta’s business professionals. You can also hear more about Heather Wright’s high-touch law practice and gain some great tips for saving money on your payment processing with Leslie Hale.
Participants:
Loraine DiSalvo, Morgan and DiSalvo, PC, www.morgandisalvo.com
Leslie Hale, Veracity Payment Solutions www.veracitypayments.com
Lee Kantor, producer, Atlanta Business Radio www.businessradiox.com
Pat Romboletti, Sage Executive Search, www.sageexecutivesearch.com
Heather Wright, The Wright Firm, LLC, www.thewrightattorneys.net
Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show
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Please click on the POD button to listen to the latest Atlanta Business Radio
show podcast broadcasting live each Wednesday at 10am EDT from
Atlanta, GA, USA.
Here's how to listen to the podcast of our show.
First
click on the title of the show you are interested in. Then there should
be a player in the upper right hand corner of the screen. Now just
press play and the show you chose should start playing. You can also
download the show to listen on your mp3 player. We
are now available on iTunes, click this link and you can find all our
past shows. Press SUBSCRIBE and you will automatically get the latest
show when you sync your iPod to your computer.
Today's show is brought to you by TAB of Northwest
Atlanta.The Alternative Board of Northwest Atlanta brings together
owners of privately held businesses to overcome challenges and seize new
opportunities with a combination of peer advice and strategic business
coaching. Board members meet monthly to learn from one anothers successes and
mistakes and create more valuable and profitable companies. Achieve Greater
Success with Peer Advice and Coaching with TAB of Northwest
Atlanta. www.tab-nwatlanta.com
Sally Jamara with Traversa Consulting was kind enough to sub for Amy Otto this morning. To learn more about Sally and Traversa Consulting, please go to her website www.traversaconsulting.com.
This morning we had a lively roundtable discussion on ways to profit in a down economy. Sally invited Tammy Hurt with Outsource Events and Kristi Atkins with AIM Markeitng Solutions to particpate in the conversation.
Tammy Hurt is the Founder and President of Outsource Events, Inc., an event management firm specializing in the logistical planning and execution of executive-level and customer events. As an 18-year veteran of the meeting and event industries, Tammy has built a reputation for organizational excellence and professional integrity. Her experience as an independent planner of corporate meetings, conferences, and events includes managing all aspects of event sponsorships, full-scale corporate meetings and corporate incentive programs.
Among her successes are such high-visibility events as Olympics, Super Bowl, US Open, NCAA Men's Final Four, NASCAR, and other events for Fortune 500 corporations. During her distinguished career, Tammy has worked with an impressive array of world-leading venues, resorts and suppliers throughout the United States, Europe, Mexico and the Caribbean to deliver outstanding results and positive year-over-year annual growth since the company's inception. Outsource Events is a WBENC, nationally certified, Women"s Business Enterprise.
Tammy is the proud recipient of the 2008 - Catalyst Magazine Top 25 Entrepreneurs and Ones to Watch Award, which recognizes emerging small business leaders for their high quality leadership, strength, determination, perseverance and, ultimately, success.
She currently serves on the Board of Governors for the Atlanta Chapter of the Recording Academy (aka known as the GRAMMY Awards), serves as Second President on the Executive Board of ProWIN (Professional Women's Information Network) and as Strategic Advisor for the Atlanta chapter of Women In Sports and Events (WISE). She is involved in and respected among the Atlanta Chamber of Commerce, Atlanta Convention and Visitors Bureau (ACVB), Atlanta Sports Council, Meeting Planners International (MPI), and International Special Events Society (ISES).
For more information about Tammy and her firm please go to her website www.outsourceevents.com.
Prior to forming a|i|m MARKETING SOLUTIONS, Kristi Atkins was a Vice President at The GEM Group. As a founding member of GEM, she was responsible for business development and management of client business. Her clients included: UPS, Bank of America, Compaq, General Mills, Sears, Domino's Pizza, GM Racing, ING and SunTrust Banks.
Kristi also spent 6 years with Advantage International (now Octagon). While at Advantage, she managed the Sara Lee Olympic account (Champion, L'eggs and Hanes brands), the global sponsorships for MasterCard International and Girl Scouts of America.
She has
extensive expertise in Olympics, motorsports, golf and soccer. This experience includes: sponsorship identification, strategy
development, sponsorship negotiation, asset integration and tracking of
sponsorship effectiveness. For more information about Kristi and her firm please go to her website www.aimmarketingsolutions.com
Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show
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Please click on the POD button to listen to the latest Atlanta Business Radio
show podcast broadcasting live each Wednesday at 10am EDT from
Atlanta, GA, USA. Here's how to listen to the podcast of our show.
First
click on the title of the show you are interested in. Then there should
be a player in the upper right hand corner of the screen. Now just
press play and the show you chose should start playing. You can also
download the show to listen on your mp3 player. We
are now available on iTunes, click this link and you can find all our
past shows. Press SUBSCRIBE and you will automatically get the latest
show when you sync your iPod to your computer.
Today's show is brought to you by TAB of Northwest
Atlanta.The Alternative Board of Northwest Atlanta brings together
owners of privately held businesses to overcome challenges and seize new
opportunities with a combination of peer advice and strategic business
coaching. Board members meet monthly to learn from one anothers successes and
mistakes and create more valuable and profitable companies. Achieve Greater
Success with Peer Advice and Coaching with TAB of Northwest
Atlanta. www.tab-nwatlanta.com
Erik Wolf with Zero-G Creative was kind enough to guest host for Amy this
morning. Check out Erik's website at www.ZeroGCreative.com
Our guests this morning were serial entrepreneur Brian Cork founder of brian
cork Human Capital. Brian is a leader in executive recruiting and executive
coaching. He explained the difference between an entrepreneur, an intrapreneur
and a corporate employee. He also explained his philosophy about business and
success, You can learn more about Brian and his firm at www.bchcroi.com or on his personal blog www.briancork.blogspot.com
You can check out Brian at the Vinings Club for a Catalyst Magazine sponsored
talk on Raising Capital on September 11. Go to www.catalystmag.com to register. Brian is
also speaking at Radford
University's Economic
Summit in October - go to Brian's website for more information on that. Also a
big congratulations to Brian for in inclusion on the Inc magazine Top 500 companies
list and also to being named one of Catalyst Magazine top 25
Entrepreneurs...both honors are for the second year in a row.
We also had on Holly Green is the CEO and Managing Director of THE HUMAN FACTOR, Inc. based in San
Diego, California. She has over 20 years of executive level and operations
experience in FORTUNE 100, entrepreneurial, and management consulting
organizations.
Her book, More Than A Minute: How To Be An Effective Leader & Manager In
Today's Changing World lends voice to her corporate experience and goes beyond
the theory of leading and managing by providing practical action oriented
information to those aspiring for greatness in business. For more information
about Holly and her firm please go to her website www.thehumanfactor.biz or www.morethanaminute.com Holly will be
in Atlanta speaking about Bursting Your Bubbles on October 10. Check out her
website to register and to get more information.
Also if you know of a business in Atlanta
that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com
and we will try and get them on the show
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Affectionately known as "The Most Candid Consultant On The Planet," and widely recognized as the man who literally wrote the book on SPEED®, Stone is no theorist. He works exclusively in the "No Bull” Zone, and has a real job just like you and your team. Several actually . . . serving as Chief Sales Officer, Trusted Advisor, Sales Troubleshooter, and Top Producer for some of the world's most respected Training & Consulting firms.
For over 20 years, Stone has been helping organizations drive their business strategies more effectively. His unusual candor and energetic style provide a refreshing and much needed perspective to clients striving to improve their organizational SPEED (the ratio of results to time invested).
Mr. Payton is an accomplished speaker, published author, and
co-founder of MarketMateTM a unique network of consulting firms and
individual specialists solely dedicated to helping clients Grow Their Business Fast. He is speaking at a Growth Answers event on Wednesday August 20 at
7am at the Georgian Club for more information please go to www.growthanswers.com. For more
information about Stone please go to his website www.marketmate.org or blog www.stonesells.blogspot.com
Next we had on Procurement Guru Norman Conway with Prorizon. Norman was just named the Pro to Know from Supply & Demand Chain Executive magazine. Norman explained that if your company issues more than 500 POs per month, his Web-based e-procurement system can streamline and automate your processes, cutting costs by 45-75%, an average of $60 per PO. It"s so easy to implement you can go live on their Web services platform within 45 days without having to buy and implement software or overhaul your current systems. Prorizon helps you Streamline procurement processes; Maximize resource utilization; Standardize user-controlled buying; Track assets and Audit performance. For more information please go to Norman’s website www.prorizon.com
Next we had on Michael Thomas National President of the CRM Association. Michael explained that Customer Relationship Management (CRM) is now part of the mainstream. Customer strategy is “ordinary” and something that is a day-to-day concern for all enterprises, large or small. The business universe has shifted its focus from the company at its center to the customer at its hub.
As a result, the CRM industry has matured. More than ever, firms that do nothing but work involving the analysis and enrichment of customers abound. CRM as an industry has not just practitioners, but vendors, integrators, management consultants, boutique specialists, evangelists, analysts, pundits, bloggers, authors and even detractors!
As the industry has matured, so has the customer – not just the industry’s customer but the customer that CRM was created to support. The customer experience, formerly an art and a gut check, is now a cutting edge science that is necessary for business growth and differentiation in an era where customers are fully empowered and highly volatile.
CRM Association represents the Customer Relationship Management (CRM) industry and all its constituents. CRM represents what is now becoming an organized body of knowledge and strategy to be reckoned with. The CRM Association aims at representing the industry as not just a purveyor of knowledge and information, but an action-oriented association that will protect and promote the interests of customer relationship management and its institutions and provide the members with the tools that it needs to enrich and improve that customer experience – be it the member’s direct customers or the customers of the members customers. Please learn how to join Michael at his association’s big Return to Customer event August 26-27. For more on the CRMA please go to www.crmassociation.org or to learn more about Michael and his company Neighborhood America please go to www.neighborhoodamerica.com
We closed the show with Susan Knox Founder of Corporate Connections. Corporate Connections provides direct Access & Highly Targeted Introductions to individuals helping fill your Pipeline & Accelerate the growth of your business. Susan explained that People Do Business with people they Know, Like and Trust. The challenge is it may takes weeks, months and often years to get connected to the Right Relationships. Being a native Atlantan, Susan has spent the last 10 years of her career building Trusted Relationships which helps others expedite their business development initiatives. Corporate Connections Accelerates your opportunity to meet the right people at the right time at the right place. For more information about how you can tap into Susan’s Golden Rolodex please go to her website www.corporateconnections.us
Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show.
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Today we talked to Debbie Shannon COO of Action Secure Shredding. She started the business in October 2007 after a battle with identity theft. She and her partners have continued to grow the business to a thriving new company. All materials that the company shreds are recycled and shredded securely. She drives the truck as well as doing sales and marketing. She enjoys helping her community and looks forward to community shreds.
She has been in Atlanta for 9 years and calls Atlanta, Georgia home. She is a member of PowerCore and the Atlanta Downtown Express Network of the American Business Woman's Association. In her spare time she is a plus model here in Atlanta as well as being a beauty queen with the Miss Plus America Pageant. For more information please check out her website www.actionsecureshredding.com
Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show.
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Today we talked to Louk Damianov a fitness professional and owner of DL Elements.
We also spoke with Mary Moak, CEO of Physician Interlink.
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Today we talked toDavid Cohen, founder of Equation Arts, the place to go for Whole Brand Thinking.
David also brings an artist's eye and creativity to his work. His
paintings have been exhibited in galleries in New York, New Jersey,
Baltimore, Washington D.C. and Atlanta. His award-winning web design
and user interface work has been displayed in articles in PC Magazine
and Internet World and used as an example in the book Dynamic HTML
Black Book for his innovative use of dynamic content. He has led
creative teams on co-branded projects with CompuServe, The Weather
Channel, Erols, Bigfoot, USA.net, Polygram, and American Express.
For more information about David, his blog, his art and his firm please go to his website www.equationarts.com
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Today we talked to Joyce Bone, an accomplished business woman and
published author who’s recognized nationally as an expert in
entrepreneurialism and real estate. She’s been featured on TV, books
and magazines such as Money, Kiplinger’s and Millionaire Blueprints.
She's appeared on CNBC's The Squawk Box and with Peggy Klaus on The
Excellent Women's Club.
As an entrepreneur and mom,
she moves seamlessly from Board room to ball fields having created
several successful businesses while raising her three boys with her
husband, Alan. At 28, she co-founded EarthCare, an environmental
company which went from a start up to NASDAQ traded enterprise (ECCO)
within eighteen months ultimately achieving $125 million in annual
revenues.
In 2000, desiring a family friendly business she could involve her kids
in, Joyce created Emerald Real Estate, LLC managing a large portfolio
in residential and commercial property. A few of her investor
specialties include short sales, pre-foreclosures and rehab projects.
Joyce's latest venture is a complimentary blend of her love for all things entrepreneurial and her sisterhood with other women. One in every ten adult women is a business owner. The Millionaire Mom membership site is designed to support mothers in the unique challenges of raising a family and a business at the same time. The site not only offers a forum for communicating advice, insights and a place to commune with other like-minded moms, it also provides concrete business advice from millionaire moms who have "been there, done that" and achieved phenomenal success in the process. Our goal is to help each woman become accomplished and profitable in her own venture-one family at a time.
Swan, LLC is Joyce's business consulting firm. She consults with small to mid-size companies and executives. Joyce can help a company improve its marketing and sales, increase profitability, identify and solve specific problems. Having managed 350 employees herself she understands the dynamics and challenges involved in creating a synergistic environment that supports the various divisions of business. She is adept at coordinating teamwork between traditionally at odd divisions such as sales and operations and helping employees overcome their fear of change.Listed in: Business
Today we talked to Rick Hewatt, President of Atlanta Check Cab, Atlanta's premier taxi cab company.
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Today we talked to Joel Nunez founder of ImHonest.com. ImHONEST.com is a non-traditional lost and found service that provides identification and recovery for items of value. In addition to offering an affordable and user friendly solution for owners to proactively label and register their valuables, ImHONEST.com makes it easy for the finders of lost items to act on their honesty.
ImHONEST.com was founded in 2004 by international marketing executive Joël A.Núñez, after a frantic search for his missing wallet drove him to create a solution that rewards honesty and donates a portion of proceeds to not-for-profit organizations.
The issue of finding lost valuables is becoming growing in importance. According to the Consumer Electronics Association, the average American household now owns 26 consumer electronics products. MP3 players, digital cameras, and notebook computers - all easily lost or misplaced – are three of the top five fastest-growing product segments in the study. Unfortunately, as the number of portable electronic devices continues to grow, so too does the risk of losing them. In fact, a global survey of 900 taxi drivers by mobile devices security firm Pointsec showed that thousands of mobile phones, PDAs and laptops are forgotten in taxis every day.
Two of the most common reasons that lost items are not returned to their owners are: Inability to identify the owner of the lost item and Lack of an easy way to return the found item
The ImHONEST.com system, with its user-friendly label registration and reporting system, solves both of these issues. ImHONEST.com makes it easy for finders of lost items to return the items to their owners by providing:
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Please click on the POD button to listen to the latest Atlanta Business Radio
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Remember if you want a pretty comprehensive listing of all kinds of
Atlanta Events including Business Networking events please check out www.AtlantaEvent.com.
Today
we
talked to Mike Gomez, Managing Partner of Allegro Consulting a growth specialty firm. Mike is a former
USAF pilot and sales and program management executive with aerospace giants,
McDonnell Douglas, Boeing, and Lockheed where he accumulated an impressive
sales record of over $4 billion.
After leaving the corporate world Mike started his consulting firm to assist mid-sized business with creating and executing growth strategies. Among his successes was guiding the growth of a $8M logistics business to $35M in just over two years.
Mike will be conducting a free seminar for business owners serious about growing their companies titled "The 10 Essential Elements of Long-Term Sustained Growth”. It will take place on Wednesday, July 16th from 7:30 to 9 AM at the Georgia Tech Global Learning Center. You must RSVP to attend so please go to Mike's website www.allegroconsultant.com and click on the Register Now link in the bottom left hand corner.
Also if you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show. -->Listed in: Business
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