b'"If you don\'t know where you are going, any road will get you there."\\u2014Thomas Friedman. Friedman talks about the importance of one\'s ability to align oneself with the trends /climate of our world today. We have gone from \'connected\' to \'Hyper-connected\' in 6 years. According to Friedman, "average is over". In order to compete, one must find their own niche.'