"If you don't know where you are going, any road will get you there."\u2014Thomas Friedman. Friedman talks about the importance of one's ability to align oneself with the trends /climate of our world today. We have gone from 'connected' to 'Hyper-connected' in 6 years. According to Friedman, "average is over". In order to compete, one must find their own niche.