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Published: Aug. 22, 2023, 4 p.m.

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Should fans welcome it or be concerned? And why?

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Synopsis: Every fourth Wednesday of the month, The Straits Times dives into a sports topic and tackles the hard questions with its guests on Hard Tackle.

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A new dawn for football in the Gulf kingdom kicked off in August 2023, as the league took its first bold steps towards becoming a force to be reckoned with in world football.

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Football is currently in the limelight with the Saudi Pro League having invested over \\u20ac600 million (S$886.7 million) to lure a host of top players and coaches from European clubs.\\xa0

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What is the end goal?

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Sport business group leader for Deloitte Asia-Pacific - James Walton - and ST Sports columnist John Brewin, join ST sports reporter Deepanraj Ganesan to discuss the pursuit of sports dominance by Saudi Arabia and if the rest of the sporting world should be concerned.

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Highlights (click/tap above):

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3:20 The differences between what China did with its Chinese Super League and the Saudi attempt

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9:00 Why are Saudi Arabia so invested in sport? What is their goal?

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15:10 Should fans be concerned by Saudi Arabia\\u2019s investment in football and sport?

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22:20 John Brewin on why the influx of money into the English Premier League was more accepted compared to the latest trend in the Middle East

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28:40 The future of Saudi Arabia\\u2019s plans in sports

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Read more: https://str.sg/iSkj

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Produced by: Deepanraj Ganesan (gdeepan@sph.com.sg), Ernest Luis, Paxton Pang & Eden Soh

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Edited by: Eden Soh

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Follow ST Sports Talk & Hard Tackle Podcasts every second and fourth Wednesdays of the month:

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Channel: https://str.sg/JWRE

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Apple Podcasts: https://str.sg/JWRa

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Spotify: https://str.sg/JW6N

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Google Podcasts: https://str.sg/JX88

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SPH Awedio app: https://www.awedio.sg/

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Website: http://str.sg/stpodcasts

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Feedback to: podcast@sph.com.sg

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Follow Deepanraj Ganesan on X: https://str.sg/wtra

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Read his articles: https://str.sg/ip4G

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Discover more ST podcast channels:

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COE Watch: https://str.sg/iTtE

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In Your Opinion: https://str.sg/w7Qt

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Asian Insider: https://str.sg/JWa7

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Health Check: https://str.sg/JWaN

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Green Pulse: https://str.sg/JWaf

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Your Money & Career: https://str.sg/wB2m

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ST Sports Talk: https://str.sg/JWRE

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#PopVultures: https://str.sg/JWad

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Music Lab: https://str.sg/w9TX

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Discover ST Podcasts: http://str.sg/stpodcasts

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Special edition series:

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True Crimes Of Asia (new): https://str.sg/i44T

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The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2

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Invisible Asia (9 eps): https://str.sg/wuZn

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Stop Scams (10 eps): https://str.sg/wuZB

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Singapore\'s War On Covid (5 eps): https://str.sg/wuJa

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Follow our shows then, if you like short, practical podcasts!

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#sportstalk #asianinsider

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