S1E5: Singapore's Covid-19 Crisis Communication plan

Published: June 26, 2022, 4 p.m.

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Synopsis: This podcast series is based on selected chapters from a book detailing Singapore\\u2019s experience battling the Covid-19 pandemic. The book - written by journalists of The Straits Times and edited by ST\\u2019s executive editor Sumiko Tan - is titled In This Together: Singapore\'s Covid-19 Story and is available in major bookstores. Details online: https://www.stbooks.sg/

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In this fifth of six instalments, ST\'s executive editor Sumiko Tan looks back\\xa0at how the\\xa0government communicated its Covid 19 strategy in the first two years of the pandemic.\\xa0This included bringing back the 1990s sitcom character Phua Chu Kang to persuade people to get vaccinated, and setting up a hotline call centre during the hurried switch to home recovery in late 2021 when the Delta variant raged.\\xa0

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Highlights (click/tap above): (Headphones recommended)

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01:13 Snippet from viral music video featuring actor Gurmit Singh playing Phua Chu Kang; Mr Daniel Lee, an officer from the Ministry of Communications and Information, explains how the video was meant to target those in their 40s and 50s

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02:50 Mr Janadas Devan,\\xa0Chief of\\xa0Government Communications,\\xa0on the importance of maintaining public trust

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06:54 Learning and adapting: The biggest comms mistake?\\xa0

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08:21 In 2021, the challenge was to get\\xa0the elderly vaccinated; more music video campaigns rolled out\\xa0in Chinese dialects, Malay and Tamil

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11:25 Ms Lam Wy-Ning, deputy director of the Case Management Contact Centre, on setting up and manning the Covid-19 hotline during the difficult Delta variant period; dealing with widespread fear, anxiety, confusion

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14:25 Minister for Communications and Information Mrs Josephine Teo\\xa0in Parliament in March 2022

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Produced by: Sumiko Tan (sumiko@sph.com.sg),\\xa0Ernest Luis and Hadyu Rahim

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Edited by: Hadyu Rahim

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Audio snippets: Courtesy of MCI SINGAPORE, GOVSG YOUTUBE

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Follow Singapore\'s War On Covid podcast series here:

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Channel:\\xa0https://str.sg/wuJa

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Apple Podcasts: https://str.sg/wu3n

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Spotify:\\xa0https://str.sg/wuJy

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SPH Awedio app:\\xa0https://www.awedio.sg/

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Website:\\xa0http://str.sg/stpodcasts

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Feedback to:\\xa0podcast@sph.com.sg\\xa0

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Read Sumiko Tan\'s stories:\\xa0https://str.sg/Jbhe\\xa0

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Discover more ST podcast channels:

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COE Watch: https://str.sg/iTtE

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In Your Opinion: https://str.sg/w7Qt

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Asian Insider: https://str.sg/JWa7

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Health Check: https://str.sg/JWaN

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Green Pulse: https://str.sg/JWaf

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Your Money & Career: https://str.sg/wB2m

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ST Sports Talk: https://str.sg/JWRE

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#PopVultures: https://str.sg/JWad

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Music Lab: https://str.sg/w9TX

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Discover ST Podcasts: http://str.sg/stpodcasts

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Discover BT Podcasts: https://bt.sg/pcPL

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Special edition series:

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The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2

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Invisible Asia (9 eps): https://str.sg/wuZn

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Stop Scams (10 eps): https://str.sg/wuZB

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Singapore\'s War On Covid (5 eps): https://str.sg/wuJa

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Follow our shows then, if you like short, practical podcasts!

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