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Published: June 16, 2023, 7 a.m.

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More young people dream of becoming influencers and that\\u2019s ok with Beijing.

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Synopsis: Every first Friday of the month, The Straits Times\' foreign editor Bhagyashree Garekar chats with ST\\u2019s correspondents in the Asia-Pacific, the US and Europe.

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They talk about life as it goes on, amid the screaming headlines and bubbling crises.\\xa0

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In this episode, she chats with ST\'s China correspondent Aw Cheng Wei.\\xa0

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Highlights (click/tap above):

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1:03 How does the influencer economy work?

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2:14 Why has the Chinese influencer economy become so huge?

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4:37 How much do the influencers earn?

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6:00 Where is Viya now?\\xa0

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7:32 What does it take to be a successful wang hong?\\xa0

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11:34 What is a day in the life of a wang hong like?

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13:25 How does the Chinese government view the wang hong?\\xa0

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Read Aw Cheng Wei\\u2019s article here: https://str.sg/i3Hw

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Produced by: Bhagyashree Garekar (bhagya@sph.com.sg), Ernest Luis, Hadyu Rahim and Fa\\u2019izah Sani

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Edited by: Hadyu Rahim and Fa\\u2019izah Sani

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Follow Letter From The Bureau Podcast every first Friday of the month on our Asian Insider Podcast channel here:

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Channel: https://str.sg/JWa7

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Apple Podcasts: https://str.sg/JWa8

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Google Podcasts: https://str.sg/wQsB\\xa0

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SPH Awedio app: https://www.awedio.sg/

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Website: http://str.sg/stpodcasts

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Feedback to: podcast@sph.com.sg

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Read Bhagyashree Garekar\\u2019s articles: https://str.sg/whNo

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Read Aw Cheng Wei\'s articles: https://str.sg/wzce

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Read ST\'s Letters From The Bureau: https://str.sg/3xRd

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Register for Asian Insider newsletter: https://str.sg/stnewsletters

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Discover more ST podcast channels:

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In Your Opinion: https://str.sg/w7Qt

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Asian Insider: https://str.sg/JWa7

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Health Check: https://str.sg/JWaN

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Green Pulse: https://str.sg/JWaf

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Your Money & Career: https://str.sg/wB2m

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ST Sports Talk: https://str.sg/JWRE

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Music Lab: https://str.sg/w9TX

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Discover ST Podcasts: http://str.sg/stpodcasts

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Discover BT Podcasts: https://bt.sg/pcPL

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Special edition series:

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The Unsolved Mysteries of South-east Asia (5 eps): https://str.sg/wuZ2

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Invisible Asia (9 eps): https://str.sg/wuZn

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Stop Scams (10 eps): https://str.sg/wuZB

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Singapore\'s War On Covid (5 eps): https://str.sg/wuJa

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