Tom Burgoyne and Evan Marcus Pheel The Love
b'Sports\\u2019 #1 Mascot Shows How the Power of Love Can Lift You and Your Organization to the Top of the Standings!
In this world of fast-paced change, businesses everywhere are searching for the critical levers to ensure their continued growth and sustainability. When competitors can easily match you on price and imitate your product, what advantage do you have? There is an answer that has been hiding from all of us in plain sight. It is a solution that is rarely, if ever, associated with business. It is a powerful and pragmatic force that is an incredible driver of results \\u2014 it is\\u2026wait for it\\u2026LOVE. How is that possible? How can love be a differentiating factor for your business? And what the heck does the Phillie Phanatic have to do with all of this?
Pheel the Love! will open your eyes to the following:
* How the Phillie Phanatic inspires fierce loyalty from his fans.
* How to understand the business case for love \\u2014 and why companies who know how to create loyal, loving fans outperform those that don\\u2019t by almost 2-1.
* See the ways in which Phanatic inspired principles like \\u201cThe Big Smooch\\u201d and \\u201cAvoid the Whammy\\u201d are already being applied by successful companies such as Vanguard, WAWA and Wegmans.
* Discover the Love-15 \\u2013 fifteen questions that will build a blueprint for fostering love in your organization.
As an added bonus, you\\u2019ll also be privy to some back-stage Phanatic stories that are, all at once, funny, touching and prescriptive. These lessons and insights are oh-so-easy to digest as they are presented as a conversation between Tom Burgoyne (aka the Phillie Phanatic) and Evan Marcus. Pheel the Love! is a great read for business folks and Phillie Phanatic fans alike. Mixing business and with a little pleasure \\u2013 who says those two things don\\u2019t go together?
\\u201cEveryone knows that the Phillie Phanatic is the Babe Ruth of mascots. This book is proof that the Phanatic is also the Michael Jordon of leadership philosophy!\\u201d \\u2013 Pat Williams, Senior Vice President, Orlando Magic, Author of \\u201cLeadership Excellence\\u201d
\\u201cWhy do I love the Phillie Phanatic? He makes me laugh. Behind that green fur is the best mascot in sports and a helluva businessman.\\u201d \\u2013 Kevin Negandhi, SportsCenter Anchor, ESPN
\\u201cWith all the challenges we face today in the world, maybe it\\u2019s time to embrace the approach that is within us all \\u2013 the power of love. Taught through the real life experiences of the Phillie Phanatic and leadership guru, Evan Marcus, Pheel the Love! shows how love can energize customers, engage employees and elevate our lives.\\u201d \\u2013 Daryl Brewster, President of Nabisco, CEO of Krispy Kreme, CEO of CECP'