Clendon Ross from Retail Me Not

Published: March 15, 2016, 1:21 p.m.

b'March Madness fans are ready to spend some serious money! A recent survey from RetailMeNot, and conducted by Kelton Global, found that Americans who are willing to spend money on March Madness\\u2013related expenses said they would spend on average $211, up $20 from last year. On average, men are willing to spend almost $100 more than women ($248 vs. $155).

Brackets may be one of the biggest expenses. Fans who say they would be willing to spend money on bracket entries say they would spend on average $90, with more than a third (35%) spending $100 or more*.

Money isn\\u2019t the only thing basketball fans are willing to put on the line. Bosses beware! Dedicated fans are willing to ditch work to watch the Big Dance:
\\u2022More than 1 in 5 (21%) have watched the tournament while at work
\\u2022Over 1 in 10 (11%) have planned a vacation day just to watch the games
\\u2022Close to 1 in 10 (8%) have gone as far as calling in sick to work
Watching the games is almost as important as the food served. The most requested snacks at March Madness parties are pizza (67%), followed by chips and dip (63%), nachos (49%) and Buffalo wings (47%)*.

Winning doesn\\u2019t necessarily mean splurging
Forty-three percent of bracket winners plan to put their earnings into their savings account. However, not all winners are as conscientious: More than 1 in 4 (27%) are planning to treat themselves to a nice dinner, followed by taking a trip (20%) and purchasing an electronic device (16%).

Want in on the action, but basketball isn\\u2019t your thing? Don\\u2019t worry! Almost 1 in 6 (16%) consumers have pretended to know about the games, while close to 1 in 10 (8%) have gotten a friend to fill out their bracket, followed by automating their bracket online (7%).

Can\\u2019t decide on a team to root for? Americans prefer to pick a team based on its location (34%), followed by their alma mater (16%), a specific player on the team (10%) and uniform colors (9%).*

Clendon Ross spends his days keeping RetailMeNot\'s community of coupon contributors happy and the rest of his time following college sports. A sports commentator in his spare time, he\'s always ready to offer an opinion. His desk is a frequent stop for those who want to discuss the latest sports news, particularly when it\\u2019s about his beloved Texas Longhorns, Dallas Cowboys, New York Yankees or U.S. National Soccer Team. He owns InsideTexas.com, an online publication that covers University of Texas athletics. He frequently appears on TV to talk about the Longhorns and college sports in general.

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