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Just like Spinal Tap when Nigel Tufnel walked out, I have decided to take Achtung! Millwall in a new direction. Thankfully not jazz-rock, but instead a consideration of the wider sports world beyond the confines of SE16.

Joining me on the trip is Ryan Loftus @RyanJamesLoftus and, as promised, the links to the various articles discussed are copied below Let us know what you think?

Arrivederci Millwall

Nick email - achtungmillwallgmail.com - voicemail 0208 144 0232

Restore, Refresh, Reset, Retreat, Realign? Five potential scenarios for sport in a post-COVID world: https://www.sportspromedia.com/from-the-magazine/five-scenarios-coronavirus-sports-industry-tv-rights-recession

Leeds United cash in on promotion with a record-breaking shirt sponsorship with SBOTOP, following a new 5-year kit deal with adidas: https://www.sportspromedia.com/news/leeds-united-sbotop-shirt-sponsorship-deal-premier-league-clipper-logistics

Gambling company on shirt front

IoM parent company on training wear 

The FA and BT have launched a new entry-level _FA Playmaker_ course to boost volunteers in the grassroots game: https://www.sportindustry.biz/news/fa-and-bt-launch-new-grassroots-volunteer-initiative

Chelsea FC\'s Academy has launched the _Perfect Play_ coaching app to further push its brand into the tech space: https://www.engadget.com/chelsea-fc-digital-ventures-perfect-play-coaching-app-133028828.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAJI5FptjlkV6CsZU6ZcGxE--7Zeheu7qeEGJymBVN1JaICO4DWkr0ZogmgqRwSP93WoKtyCrcDrlcgor8mHRBOWn5AFtVPiiTpymkvOwX1__UczqFmTThp90rRPaC4lrgyq7YYH-7KCbjgsZNZwsXLA-qX1ttwezkNMNe4mBm-qq

Chelsea Football Club and spin-out company Chelsea Digital Ventures are looking to change this with a new coaching app, Perfect Play. It was developed by the club\\u2019s own academy, which uses the platform as part of its training program. The companies claim that it\\u2019s the \\u201cmost advanced football training app available,\\u201d showcasing the training exercises used at the elite club.

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