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As we get closer to ETS we're talking to thought leaders who have big ideas to share about the future of the energy industry. To that end, we interviewed Kim Shumway from Allconnect to talk about how to use data to tailor energy content to customers and avoid miscommunication in customer engagement. She also talked about looking to leaders outside the energy space to help better reach customers where they spend most of their time — their mobile devices. To find out more about ETS go to https://ets19.co/ This episode was sponsored by Allconnect. Music by bensound.com