BROADCASTS.com

Published: Feb. 14, 2020, 4 p.m.

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Ready for more killer tactics? Check out the Titan Mastermind: https://www.titaninvite.com/?code=Andrew

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Want to hear more from Innovations and Breakthrough Podcast: https://open.spotify.com/show/7jazNLWuS4Kw47Gpcl9T1M

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To Learn more about Rich Goldstein\'s Law Firm: https://goldsteinpatentlaw.com/

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Contact him at Goldstein@Goldsteinpc.com

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[Most people struggle with how to get started.  It\\u2019s the blank paper syndrome. How do you get started\\u2026.?]

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Ideation:

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Look at niche sites like Etsy, Uncommon goods, Pinterest, etc.

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Story analogy: read Harry Potter, Lord of the Rings, Star Wars,

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then write Game of Thrones

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Amazon Selection

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[I know that Amazon is your platform of choice to sell your products. How do you investigate whether a product is sellable?]

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First, see if there is keyword demand

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See what competition looks like

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How many reviews?

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Where can you improve products?

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Look at negative reviews to see where you can improve

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[Once you know the type of product you want to sell. - What\\u2019s your process for designing a product]

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Design of Everyday things Principles

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Design of Everyday things book by Donald Norman

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Affordances

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The affordances of an object determine, naturally, how it can be used

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Button affords pushing \\u2013 Handle affords grasping \\u2013 Chair affords sitting \\u2013 Knob affords turning

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Constraint

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Constraints limit the ways in which something can be used

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Ex. Scissors can only open and close

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Examples of Poor Design \\u2022 Trapped between doors!

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Handles afford pulling

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Using a flat plate would constrain the user to push

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Example for Amazon Sellers

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Packaging has a pull tab on it.

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[[Sometime going full out launching a product can be risky.  I know you like to test the waters first.  How do you go about testing the waters before you go full out]

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PickFu for quick market testing

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Have a designer make a few new designs for you:

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example patterns

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Mock up 2 designs and post to PickFu or facebook groups

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Great for easy A/B choice

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Titan network

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Ready for more killer tactics? Check out the Titan Mastermind: https://www.titaninvite.com/?code=Andrew

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