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Today's AmaZON CONversation is with Joe Bezdek. 

Joe is an engineer turned branding expert. We are going to hear a little about his story starting out as a mechanical engineer working for a software encoding company and how that turned into a branding and marketing opportunity. Joe's company sold out to a larger conglomerate. Joe then took some of his buyout money and started an Amazon focused product business. His 6-figure brand now has thousands of 5 star reviews and is in a dozen countries. 

Joe gives us many tips on how to create the best customer experience when it come to your product and brand. The second half of this interview is full of actionable content you can use to improve your brand today!