Podcast Why CRMs Dont Work as Partner Relationship Management Systems
b'Have you thought of using your customer relationship management (CRM) system to manage your partner network? In this video, we explain why that approach is a bad idea that will result in poor functionality and little or no ROI. Partner relationship management has a number of core requirements that today\\u2019s CRM systems simply don\\u2019t offer. These include modules for partner recruitment, engagement and training, as well as tools for offering campaigns, sales assets, MDF programs, reward and rebates to partners.'