Podcast Why Channel Partners Dont Use Market Development Funds (MDF)
b'Have you ever wondered why most partners don\\u2019t use market development funds? Our research shows as much as 60% of market development funds are not used each quarter. In this podcast, we look at a number of reasons for this phenomenon, including partners\\u2019 short-term focus, lack of digital marketing expertise, insufficient resources and vendors\\u2019 failure to provide tools and marketing concierge services. We also discuss four key steps vendors can take to drive usage rates up.'