5 Reasons To Insource Event Marketing Management
b'Before we delve into the reasons why you should consider insourcing your\\xa0event marketing management\\xa0activities, let\\u2019s take a moment to define clearly where this logic could apply and where it wouldn\\u2019t work.\\nIn our experience, companies tend to outsource events because they have been working with a provider for a long time and think that\\u2019s the easiest way. But as a company using both our own marketing automation software and external agency services, our experience tells us that outsourcing may not always be the best option. While the prospect of\\xa0managing an event may initially be daunting, the actuality is less so. Depending on the scale and frequency, many B2B events can be insourced quite effectively as long as you follow a few simple processes.\\nOf course, there are other events \\u2013 like major trade shows or global sales or partner conferences \\u2013 that need to be outsourced, until and unless you have a full-blown event management team. In these cases, it makes far better sense to outsource some or all of the related activity to a major\\xa0event marketing management\\xa0firm. However, if your events do not fall into the mega production category, there are some good reasons why you should consider insourcing them.\\n\\n\\n \\tBegin with the end in mind\\xa0- The purpose of most B2B events is demand generation or rewards and recognition. There are a very few \\u2013 even the charity golf tournaments - that do not have a purpose. No one else but you and your marketing team has a clear idea of what you hope to achieve from each event. You need to know what success looks like before you start, and without this you won\\u2019t do any better by outsourcing to an\\xa0event\\xa0marketing management firm. If you want to run the event internally and are looking for ideas, there\\u2019s a lot of great advice on the B2B event organizers\\u2019 websites.\\n \\tSkip the noise\\xa0-\\xa0People don\\u2019t come to a B2B event for bells and whistles, but for substance. They do expect seamless organization, a professional and well set up venue, interesting speakers and reasonable food. So, just make sure that the purpose and agenda of the event is reflected by the way you set it up. If it is a training event, for example, a venue in a 4 or 5 star hotel ball room with good meals and a projector would do the trick and the hotel staff will help with all the practicalities like basic audio visual equipment. The skill of the trainer or the speaker will determine the successfull of the event. An\\xa0event marketing management\\xa0company can\\u2019t add a lot of value to these smaller and less intricate gatherings, unless you don\\u2019t have any in house resources or are running a lengthy series in multiple locations.\\n \\tRely on automation\\xa0- Five years ago it was hard to run an event all by yourself because you needed to pull so many pieces together, starting with the headache of invitation and registration. However, these days if you have an access to a great\\xa0event marketing automation\\xa0platform that can send outbound emails and manage responses automatically, as well as promote your event on various social networks, then you actually require far less support than you might think. Yes, you may have to hire a telemarketing firm to do some dialling-out for you, but if your\\xa0event\\xa0marketing automation\\xa0platform has in-built rapid dialing capabilities then your inside sales team might even be able to drive traffic to the event without extra cost. And there is the added advantage that, since they understand your organization, they will do a much better job promoting your events than a scripted telemarketer.\\n \\tManage execution -\\xa0There are three core pieces that require your close involvement and management, whether or not you have hired an\\xa0event marketing management firm. These are, a) creating compelling content tied to the objective of your event, including the agenda; b) working with internal or external design teams to create the graphical themes and assets that you will use to promote the event; and c) if you are going to hold an awa...'