The First Big Win
In this episode, we\u2019ll talk about the first big win and what it did for the company. You\u2019ve spent half your first round, hired a dozen employees, signed 20 customers. But be honest: Those \u201ccustomers\u201d were other start-ups, local companies, friends of yours. Then comes a cold lead, a different time zone, your first \u201cmainstream\u201d prospect. It\u2019s the first deal that would legitimize you. You need the win, the money, the morale boost. Time to step up!