Explaining Ethics and the Public Insurance Adjuster

Published: Nov. 13, 2020, 2:18 p.m.

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The Public Adjusting Profession

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https://zalma.com/blog

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When insured\\u2019s are busy professionals they simply do not have the time or patience to deal with the details of a first party property claim. The public insurance adjuster exists to assist insureds in the presentation of a claim to the insurer. The public insurance adjuster is, in most states, licensed by the state insurance department. The insurer\\u2019s adjuster is often asked to deal with a public insurance adjuster. The contact between the public insurance adjuster and the insurer\\u2019s adjuster is often adversarial since the public insurance adjuster wishes to justify his or her contingency fee to the insured. Both should be working toward the same goal: the payment of proper and complete indemnity to the insured.

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Public Adjusters claim they are, mostly with good cause, professionals who are employed exclusively by a policyholder who has sustained an insured first party property loss. The public adjuster handles every detail of the claim, working closely with the insured to provide the most equitable and prompt settlement possible. A public adjuster should inspect the loss site immediately, analyze the damages, assemble claim support data, review the insured\\u2019s coverage, determine current replacement costs and exclusively serve the client, not the insurance company while working ethically with the insurer\\u2019s adjuster.

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The National Association of Public Insurance Adjusters (NAPIA) publishes a code of conduct which sets forth the ethical standards that all public insurance adjusters should follow. It provides:

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The following Rules of Professional Conduct and Ethics are applicable to all members of the NAPIA:

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