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Market Muscles is a martial arts website and internet marketing company. We help martial arts schools save time, make money, and beat out competition. https://www.marketmuscles.com/ In this episode: Attending a trade show can provide customer discovery with many targets in one place What/who should you be giving out for free to entice a prospect Facebook Group to spread knowledge Close influencers Picking the right people to give your sevices to is critical Organic leads is key Leverage nonowned Facebook Groups to gain credibility Create free high quality images to help group a Facebook Group How to phase out of a day job once you start a side business Word Of Mouth -- How do you create it Pick a business that you are passionate about Understanding what is really working in your business Surround yourself around people who will tell you the truth Quotes: “Create trust with prospects” “Create Facebook Groups to spread knowledge” Books Mentioned: Jab Jab Jab Right Hook, Gary Vaynerchuk -- https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X Expert Secrets, Russell Brunson -- https://expertsecrets.com/freebook Dot Com Secrets, Russell Brunson -- https://dotcomsecretsbook.com/get-it-free Tools Mentioned: Active Collab: https://activecollab.com/ Slack: https://slack.com/ Facebook: https://facebook.com 1000 Four: http://startwithhatch.com/1000four/