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Pool Scouts is your go-to source for a perfect pool. Our highly trained service experts provide the best pool cleaning & maintenance services. https://poolscouts.com/ Founded in 2012, Buzz Franchise Brands is a fast-growing multi-brand franchising company that builds companies that get people talking. With a primary focus on providing quality services to the home, Buzz Franchise Brands includes leading mosquito control company Mosquito Joe and pool cleaning service provider Pool Scouts, as well as newly launched house cleaning company Home Clean Heroes. https://www.buzzfranchisebrands.com/ In this episode: Why branding is critical in building a business Two sides to a business the operations and marketing What should you outsource Training teammates to ensure the best quality for customers Understanding the pulse of your business How to leverage the net promoter score Tracking direct mail advertisements How to understand what markets outside of your home territory is looking for in a franchise Books Mentioned: What Got You Here Won't Get You There: How Successful People Become Even More Successful, Marshall Goldsmith: https://www.amazon.com/What-Got-Here-Wont-There-ebook/dp/B000Q9J128/ It Worked for Me: In Life and Leadership, Colin Powell: https://www.amazon.com/Worked-Me-Life-Leadership/dp/0062135139/ Tools Mentioned: Tableau: https://www.tableau.com/