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When you go to your mailbox do you look through your mail and handpick what you like and throw away the trash/ads? I'm certain you do. But! What would happen if you got a card in the mail with a stamp of a Disney Villain? Would it make you look deeper and open it up? I bet it would. What if it was a package and not just a bill. If you want ones attention in their mailbox, do not make them feel ill by sending out a bill like piece of mail. Disney Villainify it! #zackmillersays #disney #directmail Zack Miller is a journalist turned entrepreneur who pioneers brand strategies waaay before they become household names. He authored, Anomaly: How to Finally Stand Out From the Crowd and thinks your icebreaker question should not be “Hey, what do you do?”, rather, “What are you watching on Netflix?” You can find him and his podcast online everywhere @zackmillersays. P.S. He is the king of easter eggs. P.S.S. Michelangelo is the best Teenage Mutant Ninja Turtle. Book: https://zackmillersays.com/anomaly/    Facebook: https://www.facebook.com/zackmillersays LinkedIn: https://www.linkedin.com/in/zackmillersays Newsletter: https://zackmillersays.com/newsletter/ Website: https://zackmillersays.com/ Twitter: https://twitter.com/zackmillersays YouTube: https://www.youtube.com/zackmillersays Podcast: https://zackmillersays.com/podcast If you are new to audiobooks, grab a free copy of Anomaly: http://www.audibletrial.com/zackmillersays then https://www.audible.com/pd/Anomaly-Audiobook/B07Q5HXTTR