S03 E01: Starbucks' Tal Hirshberg on brand values and adapting for Gen Z

Published: July 22, 2019, 5 a.m.

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Is the first episode of Season 3, we\\u2019ll be chatting to Tal Hirshberg, Product Manager at Starbucks Entertainment, about how America\\u2019s favourite coffee shop is adapting to the tastes and expectations of a new generation of consumers. Tal will be joining our panel on Traditional Brands Reinventing for Gen Z at our youth marketing festival YMS19 NYC, taking place September 17-18 at Brooklyn\'s Industry City.

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For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.

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Music: May the Chords be With You by Computer Music All-Stars
\\nCopyright: Attribution: creativecommons.org/licenses/by/4.0/

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