Yours in Marketing, a B2B Podcast
b'Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a unique viewpoint. We talk marketing, sales, and leadership with some of B2Bs brightest minds in a fresh, new way. When we aren\\u2019t interviewing fascinating marketers and B2B leaders, we dive deep into the inner workings of our own workplace, Directive, and our experiences with business-to-business marketing.In this episode, I speak with Garrett Mehrguth, the CEO and founder of Directive. We tackle the history of Directive from start to present, and dive into future aspirations as well.'