Sangram Vajre: Account Based Marketing, Building a Community, and Solving Problems
b'This week on Yours in Marketing:I speak with Sangram Vajre, one of the masterminds behind the Account Based Marketing movement that is quickly sweeping the marketing sphere.Sangram is the Co-Founder and Chief Evangelist of Terminus. He\\u2019s a passionate Marketing geek at heart and loves to solve problems, whether analytical or creative.Here\\u2019s what you\\u2019ll learn in this episode:\\u2013What is Account Based Marketing (ABM) and why is it beneficial?\\u2013What is it like for an immigrant to build a successful brand in another country?\\u2013How to build a community around your business?Sangram is a natural at talking about marketing, so you\\u2019ll want to stick around for the whole episode to absorb his wisdom and follow him on LinkedIn!'