Episode 63 - Katie Shaffer (Digital Marketing in the Trucking Industry)
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This week, Dan chats with Katie Shaffer, Fixed Operations Marketing Manager at Hunter Truck in Pittsburgh.\\xa0 Katie talks about the challenges of creating unique digital content for the trucking industry.\\xa0 Katie shares the unique benefits of "behind the scenes" video content, the inherent dangers of pursuing "vanity metrics" in social media marketing, and why social media marketing campaigns require patience and should not be rushed.
Check out this week\'s episode!
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