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In this week\\u2019s episode of \\u201cYou\\u2019re Hearing Voices,\\u201d I speak with Chris Bullock, the Vice President and General Manager of Capitol Radio Group, which comprises seven radio stations that serve Central Illinois.
We discuss the following topics:
--How local radio still plays a vital role in the 24/7 media landscape in the 21st century
-- How broader trends of declining trust in the media impact the day-to-day work of local news reporting
-- Why local businesses still choose radio as an advertising medium;
-- Where local radio stations go for voice talent, and;
-- The types of commercial VO reads that local small businesses want (hint - the \\u201cconversational read\\u201d strikes again!)
Join us for another captivating episode of "You\'re Hearing Voices!"
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