BROADCASTS.com

b'So many advisors are frustrated by the fact that their clients fail to implement the advice they give them. What they don\\u2019t realize, today\\u2019s guest suggests, is that often the advisor may be making predictable mistakes in giving that advice, or clients may simply not be ready for change.\\xa0Dr. Moira Somers joins us for today\\u2019s episode and she wears many hats! She\\u2019s a clinical neuropsychologist, professor, and executive coach whose work focuses on financial psychology and mental health. Dr. Somers\\u2019 book, Advice That Sticks, is currently being read by the FPA Activate Book Club \\u2013 and we were honored to sit down with her today to discuss all things money and the mind.\\nDr. Somers shares what type of advice is inherently sticker and how planners can give advice in a way that is easier to follow. Through examples, Dr. Somers shares the what makes advice stick, or the motivators behind many of these messages (and they aren\\u2019t what you think!).\\xa0Additionally, planners need to realize that their advice is going against everything that North American society is telling consumers. Financial planners often feel as though they\\u2019re competing against one another when giving advice to clients, when in reality they\\u2019re competing against:\\n\\nThe messaging in the media\\nThe certainty that comes with spending over saving (or the immediate gratification and reward that comes with spending now rather than saving for later)\\nThe predictability of falling back to what\\u2019s comfortable, even if it\\u2019s not a financially wise decision\\n\\nDr. Somers does a fantastic job of exploring how to motivate clients, how to listen actively, and how to follow-through to help your clients continue to make progress in their financial lives. \\n\\n\\n\\xa0\\nWhat You\\u2019ll Learn:\\n\\n\\n\\n\\n\\nThe importance of listening to your clients\\nThe right questions to ask your clients to gain the information you need to help motivate them\\nWhat are the \\u201cstickiest\\u201d motivators for people\\nWhy clients may not take your advice\\nWhat you\\u2019re truly \\u201ccompeting\\u201d against when you give financial advice\\nWhy financial advice is uncomfortable for some clients\\nHow to navigate around a client\\u2019s emotional capacity to understand and follow your advice\\nWhat elements make advice sticky or easier to follow\\n\\n\\n\\n\\n\\nMoney, Mind, and Meaning'