Entrepreneur Interview: Sarah Lyons, Associate Broker and Top Agent
b'Sarah Lyons is sharing some of her #realestate wisdom and how she has grown her business so fast. Sarah is the #1 Century 21 Judge Fite Agent, #61 individual agent in Texas (not brokerage specific). She is a National Association of REALTORS 30 under 30 honoree, has closed over 350 transactions. She\'s also a buys mom of 2 sons, ages 10 and 8, and knows something about work/life balance.\\n\\nYou can connect with Sarah here:\\nCell/text: 817-675-6006\\nEmail: sarahlyonsrealestate@gmail.com\\nWebsite: https://www.sarahlyonsrealestate.com/\\n\\n00:00 Welcome!\\n00:20 Introducing Sarah Lyons, Association Broker, NAR 30 Under 30, Over 350 transactions\\n01:27 How a new family plan and a Groupon got Sarah started\\n02:50 How much different Sarah\'s goals were when she started versus now\\n04:00 beyond putting goals in writing, this is how Sarah does goals\\n05:17 Marketing strategy, how you don\'t know what you don\'t know\\n05:38 How Sarah gets most of her clients\\n06:23 how you have to work when you don\'t have anything to fall back on\\n06:50 how Sarah got her first client\\n07:27 she didn\'t know what to do when she got her first appointment\\n08:00 why you don\'t have to wait until everything is perfect\\n08:40 it\'s about authenticity\\n09:20 how her marketing has pivoted after growth and with Covid-19\\n10:50 how she has been working remotely with buyers\\n11:35 putting "top agent" into perspective\\n12:35 how Sarah ranks in Texas against all the other agents in the state across all real estate companies\\n13:21 how her listing marketing has changed with the pandemic\\n14:05 what Sarah wishes someone had told her about business before she started\\n15:00 the importance of family time and a couple ways Sarah\'s family makes this time\\n15:38 when Sarah doesn\'t say I\'m sorry\\n17:00 even a top agent can take a long vacation if you do this\\n18:00 her husband is her accountability partner by doing this\\n18:36 Sarah\'s favorite tip to simplify your life and some of her favorite apps\\n20:30 marketing automation and how technology can make your life easier\\n21:32 when it comes to social media, do you feel Facebook is still the best platform?\\n22:00 what I noticed on the engagement rate on some Facebook pages with huge followings\\n22:50 choosing which social media platform to use depends on THIS\\n23:10 two types of marketing I recommend entrepreneurs focus on\\n23:35 the bad thing that happened to one of my own Facebook pages \\n\\n#entrepreneur #interview #marketing #business #success\\n24:11 the current opportunity available on Facebook\\n24:36 what you\'re going to have to do to reach your customers on Facebook\\n25:05 this tip is good on any social media platform\\n25:28 does a real estate agent need this marketing strategy?\\n27:01 how can we best maximize Google for marketing without spending a lot of money?\\n27:45 some of the things you can do on Google My Business to market your business\\n29:00 one way Sarah used her Google My Business and something she checks regularly\\n30:17 why I recommend Sarah and how she can help you\\n30:45 how you can get in touch with Sarah\\n31:05 why Sarah refers clients to us for marketing\\n\\n#entrepreneur #business #marketing #digitalmarketing #realestate'