#52 - How to Stand Head & Shoulders Above Your Competition
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I\'m so passionate about todays topic. I honestly believe this is the magic ingredient to ensuring your uniqueness no matter who you\'re up against in your niche or industry.
\\nIf you can clearly define the higher purpose of your business, the whole reason for it\'s existence and how it impacts your potential audience and customers and then communicate that through your brand, your content and your entire business ethos, no-one else can touch you!
\\nYou will shine like a beacon through all the noise online and easily attract the very people you want to resonate with.
\\nAlso because you\'re so clear about what you stand for you\'ll find it easy to create content and dominate your online communication channels.
\\nIn today\\u2019s episode I\'m highlighting some incredible brands who epitomize this strategy and giving you 5 key questions to ask yourself so you can get absolute clarity over your brand ideal. I dare you not to get super excited about your business and brand after this episode!
\\nLinks mentioned in this episode:
\\n\\n\\n\\n\\n\\nSee our video interview here - https://youtu.be/mMEOW9oqrV0
\\nFull podcast playlist available at - https://yourlifestylebusiness.com/podcast/
\\nYour Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity
\\nYour Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram
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