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Recently I have once again been exploring the world of SEO.

I say once again because I have periodically dipped my toe over the last 10 years determined to get my head around how it all works, only to give up after a week or so because it\\u2019s so bloody complicated / long winded and frankly boring.

Clearly I am not a \\u2018devil is in the detail\\u2019 person. It\\u2019s a weakness.

But as one of my main goals over the next few years is to grow my site I felt it only right to give it a go once again.

Here\\u2019s the thing though, in my niche, \\u2018building a lifestyle business\\u2019, the keywords I would like to rank for are so ridiculously competitive it seems like a pointless task to even try.

My logic is backed up by all the SEO blogs I read who say anything with a keyword difficulty over about 20 is not worth competing with and as most of my keywords are 50+, case closed.

In this instance the advice is to use long tail keywords and sure enough - \\u2018Build a lifestyle business you can be proud of and that will change your life and that you can do while watching TV & picking your nose\\u2019, isn\\u2019t too competitive! So I can see where they\\u2019re going with that.

But seriously, how important is it?

Should we care enough about SEO to devote some of our precious time towards it?

That\\u2019s what I\\u2019m exploring in todays podcast.

Links Mentioned in This Weeks Episode

Should I care about SEO
\\nHow to Start a Blog - Ryan Robinson
\\nMark Manson
\\nNomadic Matt
\\nJenna Kutcher
\\nMarie Forleo
\\nAhrefs
\\nKeysearch
\\nYoast SEO Plugin
\\nBacklinko
\\nYour Lifestyle Business Facebook Group

Full podcast playlist available at - https://yourlifestylebusiness.com/podcast/

Your Lifestyle Business FB Community - https://yourlifestylebusiness.com/fbcommunity

Your Lifestyle Business Instagram - https://yourlifestylebusiness.com/instagram