Rooting out client discontent like a virus

Published: Jan. 28, 2021, 10 a.m.

b'

Client dissatisfaction is much like a virus. It spreads. It infects everyone in close proximity. Your clients know people like themselves, which means they know potential clients, or maybe even other current clients. They talk to each other, then they go online to talk some more. They vent, they complain, and it lessens the chance of future referrals.


'