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We get stressed about money so we buy ads, SEO, and leads when we have no data-driven basis to do so. We have no evidence that what we\\u2019re buying will work, nor are we even certain that we need more business. We hire staff members or associates when we feel busy, even if we lack numbers demonstrating that we\\u2019re doing profitable work or that we\\u2019re really as busy as we think we are. We fire staff because we\\u2019re convinced they\\u2019re unproductive and lazy when we spot them killing time on Instagram, but we lack simple records to see how they\\u2019re performing financially, so we react when they push our buttons. Over and over we\\u2019re hit by emotions and we believe they mean something. Unfortunately, an emotional response is nearly always half-baked, short-sighted, and inconsistent with the vision we\\u2019ve created of the business we\\u2019re building.