BROADCASTS.com

We use Google AdWords in our firm and have been using it since the very beginning in 2000. In fact, we advertised on Overture and Goto.com before AdWords even existed. Back in the day, we could buy a click for a penny. Those were good times. AdWords has been very useful to us. We've generated tens of millions of dollars in revenue as a result of our paid advertising campaigns, and it continues to serve us well. In fact, I'd say that Google AdWords is the fastest, most efficient way to jump-start a consumer-oriented law practice today. Unfortunately, doing it right can require substantial capital (or credit) upfront, and it's not entirely risk-free. It's an important tactic for you to understand. During the recording, I mention my son, Toby Rosen, and his firm, Rosen Advertising, so I'm providing a link to his business. He's incredibly good at what he does, and we've used him for three years. Don't let my bragging influence you, but you'd be lucky to get him if you can. Relevant Links Google AdWords Facebook Advertising What are Keywords? Keyword Matching Click Through Rate  (CTR) Quality Score Rosen Advertising LeadPages Google Remarketing Listen in Browser | Download MP3 | Subscribe in iTunes