Your Iconic Image : The Golden Bridge of Storytelling
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Justin Breen is CEO of the PR firm BrEpic Communications and author of the No. 1 International Best-Selling Book, Epic Business. Justin is hard-wired to seek out and create viral, thought-provoking stories that the media craves. And he finds the best stories when he networks with visionary entrepreneurs and executives who understand the value of investing in themselves and their businesses. Justin believes strongly in the power of introductions and creates important relationships through those introductions. He is an extremely active member of Entrepreneurs\' Organization, Strategic Coach and Abundance 360, and he has an incredible global network of visionaries and exceptional businesses.
Bill Gross at the end of his presentation, one of the most successful entrepreneurs on the planet, said \\u201cYou know, just on a side note, I just really want to add that entrepreneurs really need to do a better job of telling their own story.\\u201d\\u2026so here is one of the most successful people on the planet saying how important storytelling is because it attracts investors, it gets you in front of the right people, it enhances your brand, it helps your core messaging when you\\u2019re talking to people.
There are two things that never change, ever, since humans have existed.\\xa01. is the power of storytelling\\xa02. is the power of relationships.\\xa0So we\\u2019ve been storytellers since we\\u2019ve been doing paintings on cave walls\\u2026we\\u2019re just a world of storytelling\\u2026all this other stuff is just landing the plane.
Things that a trained monkey can do\\u2026I\\u2019m useless at those\\u2026but in terms of connecting people on a global level and getting people news at a highest level and immediately knowing what someone\\u2019s story is?\\xa0There are very few people in the world that are better at it than I am.\\xa0So that\\u2019s a gift that you\\u2019re born with.\\xa0So most people don\\u2019t think that they have a story because most people don\\u2019t think like that.
I hear blah, blah, blah, blah, blah and can immediately turn that into a 300 word story that media really wants to do and the general public cares about.\\xa0And everyone has that story.\\xa0Everyone. Everyone.
I don\\u2019t get excited about anything unless there is something to get excited about\\u2026.if something is interesting\\u2026ding, ding, ding, ding and I just put all those dings together.
So media needs two things.\\xa0One is a good story\\u2026and then two is a news peg.\\xa0A news peg is why is it a story now?\\u2026The people with the right mindset will hire the right person to do that because why would you try to do something yourself that you\\u2019re not good at or you don\\u2019t like to do?\\xa0That makes no sense to me.
I was a journalist for 20 years, created my entire business model based on how PR firms annoyed me for 20 years.\\xa0So I just saw a problem, created a solution\\u2026my company\\u2019s entire process is literally on the website.\\xa0No hidden tricks. \\xa0
4 step process.\\xa0We come up with the story ideas, my firm writes the story, it becomes a link on the client\\u2019s website\\u2026take that link, pitch it to media all over the world.\\xa0Media\\u2019s interested?\\xa0Put them in touch with the client.
All my company does is solve the problem.\\xa0
Nobody cares about what you do.\\xa0They care about who you are.\\xa0But if they do care about who you are they will care about what you do.
What I hear over and over\\u2026is it\\u2019s a very simple formula to creating a very successful global company.\\xa0Here\\u2019s the formula\\u2026you see a problem.\\xa0You create solution to problem.\\xa0Problem solved.\\xa0Successful global company.
My entire purpose in life is to be a connecting superhero for every visionary, abundance investment mindset entrepreneur and share their stories with the world.\\xa0So I am so clear on who my audience is.\\xa0All that does is attract my audience.
A lot of \\u2026entrepreneurs try to be everything for everyone, my company and me and everything I stand for it\\u2019s the exact opposite.
When I started my company\\u2026I reached out to 5000 people to get my first 5 clients.\\xa0I was reaching out to everybody because I didn\\u2019t know what I was doing.\\xa0I was yelling in a crowded room hoping someone would hear me\\u2026.but eventually you realize who you are, but more importantly who you are not.
Companies hire my firm for two reasons 1. My team and me, we know what a story is that\\u2019s actually newsworthy, not a dumb press release 2. I\\u2019m not sending my media contacts around the world a bad story.
People at the highest level don\\u2019t want BS fluff discussion, they just want results.
Directness weeds out nonsense and attracts greatness.
Headlines should be clear and provocative and direct.
I was born with a story.\\xa0My father was 61 and my mom was 27\\u2026you combine genius writer, battlefield, president of company, Nuremberg trial attorney with endless hustle\\u2026
I\\u2019m just listening for a story.
That\\u2019s an incredible story.\\xa0Really?\\xa0That\\u2019s just my life\\u2026.most people don\\u2019t understand that they have a story and some, they are so close to it they don\\u2019t think it\\u2019s that big of a deal but in fact it\\u2019s a huge deal.
My gallup strength finders\\u2026my top two activator, maximizer\\u2026.my brain is a CRM of connectivity.
I treat my brain like a muscle.\\xa0I\\u2019m constantly working on my mindset.
I wrote an international best seller last year\\u2026.and I\\u2019m thankful for that\\u2026but all that\\u2019s done is created a key that\\u2019s opened endless doors and lots of those doors are through podcasts.
Podcasts are replacing mainstream media in terms of relevance and importance for 3 reasons..1. the host is an entrepreneur not a journalist so they\\u2019re coming from a place of abundance not scarcity 2. you can do a deep dive on someone\\u2026so you actually get to know the subject and the host\\u20263. and I think this is the most important\\u2026the audience isn\\u2019t as large quantity-wise, but it\\u2019s a far more qualified audience.
I\\u2019ve been on 7 podcasts where the host has become my firm\\u2019s client because all podcasts are \\u2026a transactional and transformational platform for entrepreneurs.\\xa0
Epic Business \\u2026forward by Chris Voss who wrote Never Split The Difference
it\\u2019s 30 things I learned in the company\\u2019s first 30 months\\u2026inform and entertain.
The cream rises to the top
https://www.linkedin.com/in/justinbreen1/
https://www.brepicllc.com/
www.marlanasemenza.com
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