Your Iconic Image : Getting People to Connect with You
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Travis Chappell is the founder and CEO of Guestio, a new software that connects high level guests with high level content creators, and he is the host of the top rated show, Build Your Network. In addition to being featured in Entrepreneur, NASDAQ, Yahoo Finance, and ReadWrite, Travis has also been featured in Forbes as a top ten podcast that will change your life alongside Joe Rogan, Gary Vaynerchuck, Tim Ferriss, and others.
Most people never took the time out to realize how important it is.\\xa0So, they don\\u2019t have any systems\\u2026it\\u2019s very much on accident\\u2026they leave it up to chance.
For me, it\\u2019s everything.\\xa0For everything that I\\u2019ve been able to do, it\\u2019s all reliant on my network.
I can now shave or months or potentially years off a learning curve or save myself a lot of money.
Like when we were building this new software company called Guestio.\\xa0I had no idea how to run a software company.\\xa0I still don\\u2019t\\u2026.but because I had people in my network\\u2026that advice is always better than a quick Google search.
You are the people that you hang out with the most.\\xa0So, choose them wisely.
Start a podcast and interview those people.\\xa0It\\u2019s the best way to get your foot in the door.\\xa0It\\u2019s the best way to have a conversation with somebody that normally doesn\\u2019t have time.
I\\u2019d love to connect with everyone that reaches out to me\\u2026but if there\\u2019s no reason for the call, it\\u2019s hard for me to find time in my schedule to make that happen.\\xa0But, if it\\u2019s a podcast interview then it\\u2019s easier for me to find time to make that happen.
I would ask myself, what would be a content channel I could start that would allow me to connect with these people?\\xa0Whether it\\u2019s a podcast, a Meet Up group, a live event, a virtual event, a YouTube channel, IGTV show, whatever it is you want to do.\\xa0Build some sort of content platform that allows you to be able to connect with those people a little bit easier.
At first I was open to anybody\\u2026which I think there\\u2019s merit to that when you\\u2019re first getting started.\\xa0Be willing and open to having a conversation with everybody.
I think people when they start something don\\u2019t know what to do so they choose to do nothing instead of choosing to do something and I was always in the boat of \\u2018better do something\\u2019 \\u2018fill up my schedule with something\\u2026I don\\u2019t know what it is, but I\\u2019ll fill up my schedule..\\u2019
Then I started getting to where my schedule was full all the time..and now I just have to be a little bit more picky\\u2026because I literally don\\u2019t have the time.
You have to become a more valuable person.\\xa0Your network will increase in direct proportion to the amount of value you can add to other people.
With me it\\u2019s a little more exaggerated because the asset I\\u2019ve been able to build is a public facing asset\\u2026.that\\u2019s not always the case\\u2026
If you are that low key person\\u2026it may take longer, but it will happen\\u2026to me it\\u2019s thinking about it in simple supply and demand economics.\\xa0If you want your time to be worth more then you have to make it more in demand.
Why would somebody else want my time?\\xa0That\\u2019s really the question you need to answer.\\xa0Because I have some sort of knowledge to offer?\\xa0Because I have some sort of content to offer?\\xa0Do I have some sort of connection to offer?\\xa0Do I have finances or money I can offer?
Your time is the only thing that\\u2019s completely scarce\\u2026It\\u2019s the only real asset that we have in life.\\xa0Money can be replenished.\\xa0Time can never be replenished.\\xa0So it\\u2019s by definition in low supply.\\xa0So if you make it in high demand\\u2026it\\u2019s worth more.
If you\\u2019re talking about adding value to a specific person, then you can\\u2019t just do a blanket statement of what could bring value\\u2026.people with a lot of money?\\xa0They really don\\u2019t care that you\\u2019re going to pay them $100 to jump on a phone call, they\\u2019re still going to say \\u2018no.\\u2019\\u2026but I guarantee you that something is valuable to them.\\xa0You just have to figure out what that thing could be.
If you can master adding value\\u2026you can master networking\\u2026.because that\\u2019s all it is.\\xa0Adding value to people at scale.
It\\u2019s going to vary from person to person because people value different things.
The only way I would know is if I followed your stuff meticulously or if I asked you a ton of questions or if I knew somebody in your circle\\u2026you\\u2019re probably going to have to do a bit of investigative work to figure out what\\u2019s valuable to some people.
A continuous relationship is based on continual value exchanges.
Every relationship is based on mutual reciprocation of value in some way.
In general, no matter who you\\u2019re trying to connect with, if you\\u2019re always focusing on making yourself a better person, then you\\u2019re probably going to be more valuable to just about everybody you connect with because you have more things to offer more people.
The Apostle Paul\\u2026Paul was one of the best sales people of all time\\u2026said \\u2019I\\u2019m all things to all people so that I might by some means win some\\u2019 or something like that.\\xa0It\\u2019s the best networking advice I could give to anybody which is learn how to be able to be valuable in multiple circles and not just one.
If I can be the bridge (between circles) then there is a big value piece for both of those people because they\\u2019re both extremely high quality, they just don\\u2019t happen to know each other because they\\u2019re not in the same space.
Be interested not interesting\\u2026.more recently, the advice that I try to give is be interested And interesting because the interested part helps you to connect with other people.\\xa0The interesting part, makes other people connect with you.
You always want to be other person facing.\\xa0That\\u2019s what interested means.\\xa0Don\\u2019t hog the conversation\\u2026talk to that person. Ask them questions.\\xa0Have some empathy.\\xa0Try to understand how they see the world.\\xa0Try to put on their glasses for a second and view the world through their lens.\\xa0That\\u2019s what I mean by be interested.\\xa0But by be interesting\\u2026when the conversation finally turns back over to you,\\xa0have some interesting stuff to talk about.\\xa0Get out of your comfort zone.\\xa0Go travel.\\xa0Go see the world\\u2026.get some stories.\\xa0
Guestio came out of people asking me all the time how I was able to get the good guests on my show that I got\\u2026.It takes a lot of hard work and persistence.\\xa0And either people don\\u2019t want to do the work or they don\\u2019t have time to do the work.
At the end of the day, there needed to be some innovation there.\\xa0How do we shorten the gap?\\u2026that\\u2019s what Guestio was born out of.
We have an entire marketplace full of guests\\u2026you can go on there and search for people you\\u2019d want to bring on as a guest \\u2026anything you need an expert guest for\\u2026.you can go on there and book them.\\xa0We have a free marketplace\\u2026but we also have a paid marketplace for some of those people that are really hard to get in touch with.
At the end of every interview I would ask them\\u2026is there anybody that you think would be a really good fit for an interview on the show?\\xa0And then I\\u2019d follow up with those people.
The answer to that is my family which is why I do everything that I do\\u2026.in terms of what we\\u2019re working on\\u2026it\\u2019s definitely the software company. \\xa0
We have our Podcast Profit Academy and coaching program\\u2026.to help busy entrepreneurs build profitable podcasts.\\xa0
Free training\\u2026We go into the 3 secrets that you may not know that will help you build a profitable podcast in 2021.
I basically just look for a level of professionalism.\\xa0The downloads don\\u2019t really matter to me as much at this point.\\xa0It\\u2019s just like \\u2018are you gonna waste my time?\\u2019 is really the only thing that I\\u2019m curious about.\\xa0
I used to say \\u2018yes\\u2019 to every interview request.\\xa0Then I got on some where they\\u2026didn\\u2019t know anything about me\\u2026.why did you even invite me to be on your show?\\xa0No. I\\u2019m not going to do your job for you.\\xa0It\\u2019s literally a Google search. \\xa0
If something is outside of alignment with your core values and your brand messaging then it\\u2019s probably not a good fit.
I tend to release every episode I record because you never know who\\u2019s going to get value out of it.
The question shouldn\\u2019t be \\u2018Do I think this is good?\\u2019 The question should be \\u2018Does my ideal listener think this is good?\\u2019
Done is better than perfect.\\xa0
Learn from your mistakes.\\xa0Don\\u2019t do it again next time.\\xa0But, put it out there.\\xa0
At some point it just becomes an excuse to not release the content you\\u2019re creating.
If you\\u2019re stating out building your network, then I would recommend starting a podcast. \\xa0
Every piece of my network in the past 3 years has come\\u2026from the podcast.\\xa0
Only take advice from people you\\u2019re willing to trade places with.
Seeing half the world.
Microphone and some cash.\\xa0Maybe an AmEx black card.
Audio : Ariza Music Productions
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