Your Iconic Image : Courageous Visibility

Published: July 21, 2021, 1 p.m.

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Meredith Liepelt\\xa0

Rising Star Publicity

Since 2007, Meredith Liepelt, CEO of Rising Star Publicity, has guided experts to become recognized authorities in the media, online, and in person. When clients master the strategies she teaches, they make a name for themselves in their industries by securing media spots, speaking engagements, and through other opportunities to showcase their expertise in front of potential clients and influencers, so they can make more money.

http://www.RisingStarPublicity.com\\xa0

Free gift: https://www.risingstarpublicity.com/mediakitchecklist

Free Facebook Group:\\xa0https://www.facebook.com/groups/thevisibilitycollaborative


Courage plays a really big part.\\xa0When we as personal brands are putting ourselves out there, it is very vulnerable.\\xa0There\\u2019s risk to that.\\xa0We\\u2019re showing up\\u2026who likes me?..And somebody will.


You have to be yourself as you go out there because when you try to be somebody else, that just doesn\\u2019t work.\\xa0Being secure in who you are and knowing who you are so that you can put yourself out there in a real genuine way, that\\u2019s how you will resonate with your people.


Become clear on \\u2018what are your intentions?\\u2019\\xa0Everything with marketing starts with Who do you want to help?\\xa0What are their issues? What are they struggling with? And then you criss-cross that with Who are you? How can you help them? What\\u2019s my message?\\u2026Then How do I want to show up?


All these things tell a story about who you are and being courageous in staking your claim and saying \\u2018This is who I am.\\xa0This is what I believe\\u2026This is my message and This is who I can help. Are you ready?\\u2019


Show up the same on every platform.\\xa0Show up the same in person as you do online.


Make sure that you\\u2019re being real in everything\\u2026Don\\u2019t ever strive to be perfect\\u2026.And help people in the way that you are uniquely positioned to help.


The truth is, you have to look at your own innate strengths.\\xa0What do you naturally gravitate toward?\\u2026Maybe that\\u2019s something that you need to pursue. \\xa0


Writing can take all kinds of forms\\u2026How do you want to show up in writing?\\xa0What\\u2019s natural to you?


If you\\u2019re a talker?\\xa0How can that show up?\\u2026And how are you going to do it in your way?


I\\u2019m being courageous\\u2026.trying something new\\u2026and working on it.


You can stay in your comfort zone.\\xa0And there are times to stay in our comfort zone and there are times to go out into our courage zone.\\xa0When we are on a growth path and we know it\\u2019s time to up-level\\u2026growth is not comfortable\\u2026you stretch\\u2026and you operate in your courage zone.\\xa0And you learn..along the way.


We don\\u2019t try for perfection.\\xa0We just try for better than yesterday.


Some people really want to go on television because that is a fast way to become known as an expert.


Being quoted in articles in your industry\\u2026


Certainly media helps with that third party credibility\\u2026.It\\u2019s there for you forever.


TV\\u2026is available from the get-go\\u2026.if you are truly an expert and you have some value to bring to the audience\\u2026they do want to see on camera\\u2026do a video of you talking\\u2026they want see your energy\\u2026then\\u2026how can you bring value\\u2026.what can you demonstrate\\u2026what kind of actionable tips can you bring\\u2026


Start local!\\u2026.Ellen or Steve Harvey are not your first steps\\u2026


Your path to going on national television, is to go on local television\\u2026.because media begets media\\u2026.here\\u2019s my sizzle reel\\u2026.


A media kit\\u2026you can just have this on your website\\u2026it\\u2019s important to be ready for media\\u2026your url.com/media...bio, headshot, lifestyle photos, sample interview questions, video..when they see you\\u2019re ready, they are going to remember you.\\xa0Most people are not ready.


The headshot has to look like you.\\xa0And lifestyle photos?\\xa0Make sure that they reflect who you are currently.\\xa0Same with videos. \\xa0As you morph and change, go in and update.\\xa0Stay current.


Television right now looks a lot like what we are doing right now\\u2026.people are in their homes\\u2026you can go on television from the comfort of your own home.\\xa0I think that will stick around for a while. \\xa0


You can put your branding around you.\\xa0You can show people where you are and where you work and there\\u2019s something intimate about that and there\\u2019s opportunities there for your personal brand to be showcased on television.


The fact that we can be our own media channels\\u2026


There\\u2019s the media you go out there and earn\\u2026and there\\u2019s the media you own\\u2026


Getting the media coverage is step one\\u2026leveraging it is where the juice comes in\\u2026start before you even get it\\u2026post\\u2026put links on your site\\u2026ask friends and colleagues to share\\u2026update your bio\\u2026.update your sizzle reel\\u2026I have a whole article on how to leverage your publicity.


A trailblazer is someone who has a path to pave.\\xa0They have a vision.\\xa0They know what they\\u2019re in business for\\u2026.my esthetician with a dream\\u2026.this unleveling idea and the idea that \\u2018I\\u2019m going to make it happen\\u2026\\u2019


When the bumps come, you can get back to your foundation of Why is this important to me? What is my vision? What is my path? \\u2026and you can keep going.


There\\u2019s not a lot out there that\\u2019s brand new.\\xa0So, how do you want to show up?\\xa0What are you working toward? What\\u2019s your vision?


Think expansively and inclusively.


The Visibility Collaborative.\\xa0Facebook group.


Be kind.


www.marlanasemenza.com


Audio : Ariza Music Productions



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