YFP 228: Why This New Practitioner Decided to Start His Own Business

Published: Nov. 4, 2021, 9 a.m.

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Entrepreneur and pharmacist, Chris Cozzolino, talks about his journey building several businesses as a recent graduate.\\xa0

Key Points From This Episode

  • Chris shares what drew him into the profession, and the freedom of remote working.\\xa0
  • Reflecting on Chris\'s non-traditional career path, and building something impactful.
  • How social media is a fascinating concept of reaching so many people at once.\\xa0
  • How making money in a video game as a teenager galvanized his entrepreneurial spirit.
  • Discussing the big barriers to starting a business, like upfront capital and inventory holding times.\\xa0
  • Optimization through combining drop shipping and retail arbitrage.
  • Chris outlines the challenges and opportunities of not working on your platform.\\xa0
  • Having the best of both worlds by making the brand bigger than the platform.\\xa0
  • Diversifying across platforms to build community and then converting that traffic.
  • How Uptown Creation was founded, and key pivots in their journey.
  • Learning the Instagram algorithm and their specific social media marketing tactics.
  • Chris shares about his pivot to LinkedIn and what the clients and services entail.\\xa0
  • Building authentic relationships and a trustworthy reputation.\\xa0
  • Why creating content is still really new for the healthcare sector.\\xa0
  • Where Chris sees Uptown Creation heading in the next few years.
  • The concept of developing your craft, and always being able to be close to the ground.
  • Always keeping your endpoint in mind.

Links Mentioned in Today\\u2019s Episode

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