Episode 14 Helen Lewis – The Keys To A Successful Book Launch
Today I am interviewing the fabulous Helen Lewis, Director of Literally PR. Helen shares her expertise on how to plan a successful book launch for your business book.
About Helen
Helen is Director of Literally PR. With her extensive experience as a freelance PR and NCT J-accredited journalist, Helen founded www.foodanddrinktowers.com in 2006. Following repeated requests from food and drink contacts, Helen started to work in 2011 and fell in love with ‘book publicity’ as an extension of her PR work. Helen says that her ‘perfect’ job combines her passions: food, drink and books and she’s been fortunate enough to work with fabulous cookery writers and chefs over the years.
Things We Talked About
- What makes the perfect book launch?
- How working with a PR agency will sell your book.
- What you need to do on the night of your book launch…and the day after!