026: Leo Stiegeler At the Vanguard of Africas Digital Media
b'Leo Stiegeler is the general manger of Ringier Africa, publisher of the popular Pulse media brand. You can connect with him @LeonardStiegeler on Linkedin. Leo is passionate about Africa\\u2019s digital media and marketing. For the last five years, he has led the expansion of Ringier, a 200-year old Swiss media giant, into Nigeria, Ghana, and Kenya\\u2019s booming digital media markets. Leo is quickly establishing Ringier as one of Africa\\u2019s leading digital media brands. In July, Ringier reached a total of 169 million users across its platforms. Before Ringier, Leo was at the forefront of Africa\\u2019s e-commerce as one of the co-founders of Jumia Nigeria. He later served as the CEO of Startup Partners Africa, a Lagos-based internet incubator. We talked about Leo\\u2019s early fascination with Sub-Saharan Africa, his experiences in Nigeria\\u2019s budding e-commerce market, and the vast potential of Africa\\u2019s digital media. He\\u2019s an adamant believer in local content and the power of video, saying if \\u201ca Nigerian is spending his/her last kobo, it will be on video.\\u201d Without further ado, here\\u2019s my conversation with Leo Stiegeler.'