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Caiden interviews Jake Davey Founder of Instagalactic, business coach, mentor and public speaker. Jake specialises in the Instagram space and shows people how to move their business online and how they can start and find more customers using Instagram. He began his professional career as an educator but has been able to reach a global audience, influencing and impact on a whole new level through his work helping business owners and entrepreneurs become the go-to authority in their niche on Instagram. Hear about his journey and how he has created a business that means he can work from anywhere and have a global impact.   KEY TAKEAWAYS It’s about becoming an expert in one specific area, developing in-depth knowledge and expertise and there is still a huge amount of opportunity on Instagram. The advantage of online business is that you can set up a lot of things very quickly, within a few hours, if you know the system. this allows you to know very quickly if an idea works. If you test it and it gets a good response you can move forward investing more and advertising to generate further business. In business, you have to be prepared for things to go wrong and be prepared to fail, learning from the mistakes and moving forward towards success. When you are building an online business building an email database is key, even if you lose your platform your database is the way your business can continue. You must always be honest, open and have integrity. You must run your business the right way -  treating others as you would want to be treated. More and more companies are going to move online so the importance and cost of advertising can only rise. By 2021 the prediction is that everything online will be video and if companies are not producing video content then they are going to get left behind. There are a lot of people who don’t understand the potential or how to build your brand and get yourself more seen across social media. To increase your visibility; Run adverts on most platforms to raise brand awareness using video - if people are seeing you more often they are going to like and follow you. Contact bigger accounts and ask for shout outs and promotions Use engagement groups and comment pods - these are a great way of getting lots of people to comment and like your post at the same time, the Instagram algorithm recognises this and gives more visibility to your content and posts.   BEST MOMENTS ‘When I’m realised I could work from anywhere and have a global impact I started attending training right away’ ‘Failure is on the road to success; you have to make mistakes and fail in order to achieve success’ ‘When I was young I was concerned about how others perceived my success now I understand that success can be different for each individual’   VALUABLE RESOURCES Young Achievers Podcast Jake Davey website   ABOUT THE HOST Caiden Santineer is an inspiring young entrepreneur, sharing ideas and experiences to help you achieve your goals and dreams, however young you are. Caiden Santineer is an Author and YouTuber interviewing high net-worth individuals and business owners bringing you their tips to success.   CONTACT METHOD Caiden Santineer Instagram Caiden Santineer - YouTube Channel Caiden Santineer - Twitter   See omnystudio.com/listener for privacy information.